• Learn SEO

Effective Link Building Strategies for 2023: Understanding the Significance of Links in Modern SEO

  • Felix Rose-Collins
  • 7 min read
Effective Link Building Strategies for 2023: Understanding the Significance of Links in Modern SEO


To succeed in today's competitive digital market, search engine optimization (SEO) is crucial for a company's online visibility and success. However, it can be difficult to keep ahead of the competition and attain high rankings due to the ever-changing nature of search engine algorithms. Building relevant inbound links is a crucial part of ranking well.

Implementing the link-building strategies described in this article can increase your company's online visibility, traffic, and search engine rankings.

In this article, we'll discuss how vital links are to modern SEO, how to get started with link building, how to conduct keyword research, how to optimise your website for link building, how to build quality links, how to leverage social media for link building, how to use link building to create a sales funnel, how to select a link building agency, and how to manage your links.

According to our findings, a complete link development plan is critical because link building is still one of the most important ranking factors for search engines. Businesses and freelance marketers can boost their search engine rankings and online visibility by employing the proper methods and tactics for building quality links.

So let’s get started.

The importance of links in modern search engine optimization cannot be overstated. A link can be any type of text or image that, when clicked on, takes the reader to another webpage. Search engines see links as recommendations from other websites about the quality and usefulness of the linked resource.

The amount and quality of inbound links to a website are major determinants of its position in search engine results pages (SERPs), and vice versa.

"Build links means to attract other websites to link back to yours. These links, often called "backlinks," tell search engines that your website is authoritative and relevant. Link building entails contacting other websites and politely seeking a link back.

Types of links

There are several types of links that are used in link building:

  • Links that appear naturally, without any intervention from the site's owner, are called "natural links." When it comes to search engine optimization, natural links are paramount.
  • Links acquired manually through personal contact with other website proprietors are known as "manual links." Some examples of this are using broken links and utilising resource links.
  • Links in a website owner's forum signature or a remark on a blog post are examples of self-created links. These are the lowest- grade connections possible and should be avoided at all costs.

Link building offers several benefits for SEO:

  • A website with high-quality backlinks is more likely to score well in search engine results pages (SERPs) because links are an important ranking factor for search engines.
  • Website traffic can be boosted by gaining backlinks from other, more popular websites.
  • Creating a stronger brand through the strategic placement of inbound links
  • Your website's search engine rankings can benefit from an increase in its domain authority if it receives backlinks from other, more reputable websites.

The role of keyword research

Link-building strategies cannot function without first conducting extensive keyword research. Finding the correct keywords to use in your article will help you rank higher in search results and reach your intended demographic. Having more and better-quality backlinks pointing to your site can do wonders for your search engine rankings and the end report will bring mind boggling feedback to you.

Selecting appropriate keywords

The following considerations will help you select the best keywords for your link-building campaign:

  • Your keywords should make sense in the context of your content and your intended readers.
  • The quantity of searches made using your chosen keywords can indicate demand for your content.
  • The level of competition for your chosen keywords should be low to medium.
  • Long-tail keywords: Because of their lower search volume and greater specificity, long-tail keywords are an excellent tool for narrowing your audience.

Why Search Engine Optimization Is Crucial

Website SEO optimization is critical for successful link building. You may boost your search engine rankings and encourage inbound links from other sites by making your website search engine friendly.

Search Engine Optimization Techniques

Here are some strategies to think about if you want to improve your website's search engine rankings:

  1. On-page optimization entails doing things like making your site mobile-friendly, ensuring that your content is optimised for keywords, and crafting meta descriptions and title tags.
  2. Off-page optimization encompasses a wide range of strategies, such as social media marketing, sales funnel creation, and link development.
  3. Site performance optimization, broken link mending, and secure site configuration are all examples of technical optimization.

Tips for speeding up your website

Tips for speeding up your website

Improving your site's loading speed is beneficial for search engine optimization and can attract quality inbound connections. You can decrease the time it takes for your website to load by

  • Make sure your photographs have been optimised for the web by being compressed and resized as necessary.
  • By caching data on servers geographically near consumers, a content delivery network can help increase the speed at which your site's pages load.
  • Reduce the number of HTTP queries your site makes by compressing your files and taking advantage of browser caching to speed up page loads.

You may boost your search engine rankings and encourage inbound links from other sites by making your website SEO-friendly. The result can be an increase in traffic from search engines and the acquisition of high-quality backlinks.

Getting high-quality links is essential if you want to rise in the search engine results. They show search engines that your information is useful and trustworthy since other websites have linked to it. There are a number of methods for acquiring links from credible and authoritative websites, which is an essential part of link building.

When it comes to search engine optimization (SEO), links are one of the most important ranking factors for major search engines like Google. Search engines will give your site more weight if it has good-quality links from other relevant sites. This can boost your website's organic traffic, click-through rate, and conversion rate by increasing its position in search engine results pages (SERPs).

  • The practice of guest blogging is an efficient strategy for acquiring high-quality inbound links. You can get backlinks to your site by contributing blog entries to other sites. The trick is picking sites that are both credible and authoritative, with a high domain authority and a suitable readership.
  • Broken link building is the process of locating broken links on third-party websites and contacting the site owners in an attempt to get such connections replaced with links to your own material. Finding relevant websites in your area, tracking down broken links on their site, and replacing them with your own content of equal or higher quality is what this strategy is all about.
  • The skyscraper strategy entails producing content of such high quality that it outshines anything else on the web. Once you have the content ready, you can start contacting sites in your niche to see if they will link to it.

Increase your online visibility and network through the use of social media. Methods for establishing backlinks via social media are outlined below.

The connections you make on social media can lead to more exposure and sales. When used properly, social media can help you raise awareness of your company and bring in high-quality inbound connections.

Importance of building a sales funnel:

The creation of a sales funnel is critical for organisations, as it provides a structured path for potential consumers to follow on their way to becoming paying clients. Prospects go through various stages of a sales funnel, such as "awareness," "consideration," and "decision," during which they are exposed to various marketing messages.

All points in the sales funnel can benefit from strategic link building aimed at increasing traffic, credibility, and conversions.

Methods for incorporating link building into the sales funnel:

  • Prior to focusing on link development, it is crucial to create content that will resonate with your target audience. Blog entries, videos, infographics, and social media updates are all examples of content. You can attract and keep the clients you want if the information you produce is instructive, interesting, and useful to them.
  • As soon as you finish creating your content, you should begin optimising it for search engines. Finding the right keywords, improving meta descriptions and tags, and constructing a user-friendly page for search engine optimization.
  • After your content has been optimised, the following step is to construct inbound links to it. To do this, you need to track down related websites in your field that are willing to link to your material. Requesting backlinks from influential bloggers, journalists, and other content creators can be an effective tactic.
  • If you want your content to reach more people, social media is a powerful tool for doing just that. Using social media to distribute your material has many benefits, including raising awareness and expanding your audience.

Before choosing the right link-building agency, what are the benefits?

Another nice question, so there are three important benefits listed below:

  • Expertise and experience
  • Time-saving
  • Access to link-building tools

And before choosing a link-building company, you must check the following qualities:

  • Strong experience and expertise
  • Good Reputation
  • Cost

To guarantee that a website's links are of good quality, relevant, and add to its overall authority, link management is an integral aspect of search engine optimization. Management of links also includes keeping tabs on how well those links are functioning and looking for ways to enhance their operation.

Several methods, such as:

  • Conducting regular link audits
  • Building high-quality backlinks
  • Monitoring the performance of backlinks
  • Disavowing bad or spammy links
  • Using a link management tool


In sum, link building is still a crucial part of current SEO, and you need to use efficient methods to make sure your website does well in 2023 and beyond. There are several moving parts to a successful link-building campaign, including keyword research, website optimization, social media marketing, sales funnel construction, and link management.

When done right, link building can boost your website's traffic, search engine rankings, and brand awareness. Focus on link opportunities that are relevant to your brand's objectives and audience, and value quality over quantity when creating links.

Choose a link-building agency with care; you want to make sure they are trustworthy, knowledgeable, and open about their processes. This way, you may rest easy knowing that your website is in capable hands and that your link-building effort will succeed.

In addition, link management is an essential part of search engine optimization since it keeps your site free of broken links, spam links, and other problems that can lower its search engine results. It is possible to maintain your website's search engine optimization (SEO) and its ability to attract visitors and produce leads through careful link maintenance.

Keeping up with the newest trends and best practices in SEO and link building is crucial in order to maintain a competitive edge in today's digital landscape. Take your link-building effort to the next level and set yourself up for sustainable success with your website and business by applying the tactics and approaches mentioned in this article.

Felix Rose-Collins

Felix Rose-Collins

is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

Start using Ranktracker… For free!

Find out what’s holding your website back from ranking.

Create a free account

Or Sign in using your credentials

Different views of Ranktracker app
Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials