How to Elevate Your Marketing Strategy with a Lead Generation System

Intro

Are you struggling with your conversion rate?

Need more people to be interested in your products? And then, actually, buy some?

Are you paying for expensive ads, but the ROI is not promising?

Every business experiences slow periods, but if it remains stagnant, something has to be done.

Marketing is the one link that connects you and your consumers. And it’s not working at its best in this case.

Perhaps you could reconsider your marketing strategy. There can always be improvements; it’s a living process, evolving all the time

Even if it’s not that bad, you should consider adding a little touch up. Refreshing it.

One big part of your marketing strategy should be a lead generation system. We all think of marketing strategy as advertising, but it’s not that simple. And not so complicated either. It just needs a little time and good preparation before placing an ad.

Here are some guiding points on how using lead generation can help you elevate your marketing strategy to a whole other level.

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Lead generation system: What is it, and why is it important?

First, let’s define what lead generation is. Leads are potential consumers of your product, so the whole process of generating them is called a lead generation system.

To be clear from the beginning, not all leads will end up as your buyers.

But they’re interested in your business and what you have to offer, and that’s quite enough to consider them leads.

What you need to know is that this whole process of generating leads takes a lot of time and patience. This is considered the first phase of the sales funnel, and that can be a long funnel sometimes.

A sales funnel is the whole process from generating leads to selling.

We have all been in one, numerous times.

For example, you’re scrolling the net, and some useful information catches your attention. It was useful to you at the time, and you decided to follow that creator or leave your email address so you could get more of that great content.

And voila!

You became a lead and entered the sales funnel. Then you start to get more and more information about that product, and you start to like it. Eventually, you’re probably going to buy it, and that’s the end of the sales funnel.

Sometimes people stay in the funnel for a longer time, and sometimes they never exit.

However, most of them do, and it is for these leads that you use all of your marketing strategies.

Why is all this creating leads important? For one, without them, your product is left to sit on the shelf and wait for someone to enter just the right store and buy it. Or, in the case of the digital world, someone has to find your website and find what you’re selling.

With a lead generation system, you can be proactive, find just the right group of people, and turn them into your consumers. You’ll never again have to chase sales; they’ll come to you themselves.

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Types of lead generation systems

There are various types of lead generation systems, depending on the

Typically, we can divide lead generation into two categories:

• Outbound lead generation
• Inbound lead generation

Outbound lead generation systems

Outbound lead generation includes all activities you can conduct outside your website or e-shop. There is advertising, direct mail, and cold calls.

Let’s say those are the old-school methods.

They work alright too, but what works best is the combination of these and inbound lead generation methods.

Inbound generation systems

Inbound lead generation is the process of attracting people to your website or e-shop and turning them into leads—something like the example we mentioned before.

The best way to successfully convert strangers into buyers is to generate a lot of marketing content using inbound marketing techniques.

Some of the most effective inbound lead generation techniques are:

• Content marketing
• SEO
• Email marketing
• Social media

Let’s say a few words about these techniques.

Content marketing

The first step in your marketing journey is content marketing. It’s the mother of all marketing efforts. When you have good quality content, everything else comes with ease.

Content marketing is so important that it’s incorporated into most of the other steps that you have to take.

It’s the content that counts, not the wrapping.

SEO

SEO, or search engine optimization, is the process of optimizing your content to reach more organic (unpaid) traffic. One of the main tools that people use to research the answers to issues they're having is the search engine.

Companies should take SEO seriously because it increases website traffic and helps them rank higher in search engine results. Furthermore, more visitors through SEO typically means more money at the end of your sales funnel because visits coming from organic search usually close at a higher rate than many other visits.

Email Marketing

Even though email marketing is among the oldest sections of digital marketing, it is still one of the most effective.

Through this channel, you can nurture your leads with useful information and calls to action. It’s cost-effective, and since the leads gave their email addresses to you willingly, the probability of a successful sale is much higher than in any other marketing form.

It seems like an old-school tool, but even Gen Z is using it.

Social media

Speaking of Gen Z, social media is their natural playground. And not just theirs. Nowadays, almost everyone has at least one social network profile. So, it’s logical that these are the channels to get through to them.

With good content and your business story, you’ll get a lot of followers, which are actually your leads. Feeding them regularly with interesting content can convert them into your faithful consumers.

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A lead generation marketing strategy that works

To make the best possible use of your marketing strategies and attract more good value leads, here is a list of the six most useful methods:

1. Identify the people you want to reach

The first and most important step is to define and identify your ideal buyer persona.

You should do thorough research around this and define strictly what your ideal buyers’ needs and problems are.

This is a fictional persona that embodies all the needs of your consumers. That way, you can find the right approach within your marketing strategies and, what’s most important, attract the right people.

2. Use video marketing to expand your reach

There are a couple of reasons why video marketing should be incorporated into your lead generation program: services like YouTube are not simply video platforms but also search engines that consumers visit with a purpose.

People love watching tutorials better than reading manuals, unboxings, and product presentations, which makes video marketing an excellent technique for driving lead generation for your products and services.

Humans are visual beings, and video content is at the top of the list these days, and it’s not coming down.

Work on optimizing your video material for Google rankings, and consider adding hashtags to boost the social part of your ads.

3. Use SEO and competitor analysis

See what kinds of material your competitors are using to gain a better understanding of the industry and analyze the success of your lead generation efforts.

This will help you take your SEO lead-generation techniques to the next level.

That doesn’t mean to copy them, but to get a picture of what's getting a good response and what’s not, so you don’t make the same mistakes.

4. Run lead generation ads

Online commercials, known as "lead generation ads," are made to generate leads or persuade potential customers to provide their contact information to your company.

Those ads lead the interested consumer to a landing page on your website, where they can leave their email address in exchange for the content you’re offering.

Lead generation landing pages can be accessed through a variety of online ad formats, including display, paid social, and sponsored search.

5. Launch campaigns for retargeting and remarketing

The purpose of retargeting and remarketing is to engage leads who are most likely to purchase on your site.

That means some of your leads have entered the sales funnel but stayed there for too long. This way, you can help them finally decide on purchasing.

Because you may fine-tune your audience based on the outcomes of the original ad, every retargeting campaign is usually more successful than your initial campaign.

6. Create social media content

As we mentioned already, social media is today’s advertising must. If you don’t have content on social media, your loss will be huge.

Don’t forget that social media has around five billion users, and they spend almost two and a half hours a day scrolling through it.

Prepare yourself with good-quality content and keep tracking new social media trends.

This is one of the most effective ways to generate leads, and if you combine it with paid advertising, your success is inevitable.

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Is your marketing strategy doing its job?

If you still think you don’t have to change anything in your marketing strategy, ok. I understand. It takes so much time and effort, and you’ll have to wait a long time to see results.

So, you’re the old school—you'll wait for your consumers to come to you.

But while you're waiting, your competition is actively searching for potential buyers and turning them into leads. Giving them tons of useful information and quality content about their products and more. Being there for them creates a connection. They are following the trends and becoming more recognizable, building their brand.

What do you think—from whom are those prospects going to buy something when the time comes? From you or your competition?