• Technology

How To Optimize Your Business Phone Number For Local SEO

  • Felix Rose-Collins
  • 7 min read
How To Optimize Your Business Phone Number For Local SEO


In today's digital age, local search engine optimization (SEO) plays a major role in connecting businesses with their target audience. While many focus on optimizing website content and online listings, one often overlooked element is the business phone number. Your phone number serves as a crucial contact point for customers, and optimizing it for local SEO can significantly enhance your online visibility and drive more targeted leads to your business.

Let’s explore the importance of optimizing your business phone number for local SEO and check some practical strategies to improve your visibility in local search results. By harnessing the power of local SEO and making strategic adjustments to your phone number, you can boost your business's online presence, attract more local customers, and ultimately increase conversions. From selecting the right phone number format and offering a custom toll-free number to leveraging local directories and implementing schema markup, we will guide you through the steps to ensure your business phone number becomes a valuable asset in your local SEO strategy.

What Is Local SEO?

Ever wondered how some businesses magically appear at the top of search results when you're looking for something specific in your area? Well, that's thanks to something called local SEO. It is all about helping businesses get noticed by people in their local community. It's like waving a big virtual sign that says, “Hey, we're right here, and we have what you need!”

You see, search engines like Google have become really smart at understanding local intent. So when you search for something like “best pizza near me” or “plumber in my town,” they want to give you the most relevant results based on your location. For businesses with physical locations, local SEO is a game-changer. It helps them attract more customers in their area, drive foot traffic to their stores, and increase online visibility. It's especially handy for local businesses like restaurants, shops, salons, and service providers who rely on people in their neighborhoods.

So, the next time you're craving a delicious pizza or need a reliable plumber, know that those businesses that pop up at the top of your search results have probably nailed their local SEO game. It's all about connecting businesses with local customers and making everyone's lives a little bit easier. Keep this in mind when developing a local SEO strategy for your business.

What Is a Local Business Phone Number?

Well, a local business phone number is like a special hotline that's tied to a specific area or neighborhood. Imagine you're searching for a nearby pizza place or need to find a trusted hair salon in your area. When you see a local business phone number, it means you can call them directly and get all the information you need. It's like having a direct line to the businesses right in your neighborhood!

Having a local business phone number is super important for businesses that want to connect with the local community. It makes it easier for customers to reach out, ask questions, make appointments, or even just chat about their services. Plus, it gives that personal touch, knowing that you're calling a business that's right around the corner.

And here's a cool thing: having a local business phone number can actually help businesses show up higher in local search results. When you search for something like “coffee shops near me” or “movers in my town,” the search engine takes into account those local phone numbers and shows you the businesses closest to you. So next time you need a recommendation for a great restaurant or want to support a local business, keep an eye out for those local phone numbers. They're like a secret code that connects your businesses to your target audience right in your neighborhood.

Why Your Business Phone Number Matters for Local SEO

As you can see, your business phone number is integral for improving your online visibility and connecting with local customers. Of course, there are two sides to the medal. Let’s consider both pros and cons of having a local phone number:


  • Local relevance – A local phone number with an area code corresponding to your business location helps search engines understand that you serve customers in that specific area. It enhances your local relevance and increases the chances of appearing in local search results.
  • Trust and familiarity – Local customers tend to trust businesses with local phone numbers more than those with toll-free or non-local numbers. Having a local phone number creates a sense of familiarity and establishes a stronger connection with your target audience.
  • Enhanced local presence – A local phone number reinforces your business's presence in the local community. It demonstrates that you are physically present and accessible, which can attract customers who prefer local businesses.
  • Better user experience – Local customers find it convenient to dial a local phone number when they have inquiries or need assistance. It provides a seamless and localized user experience, increasing customer satisfaction and engagement.


  • Limited reach – If your business serves customers beyond a specific geographic area, relying solely on a local phone number might limit your reach. Non-local customers might perceive your business as serving only a particular region.
  • Expanding operations – If you plan to expand your business to new locations, using multiple local phone numbers can become challenging to manage. It might require separate phone lines and systems for each location.
  • Cost considerations – Obtaining and maintaining local phone numbers might involve additional costs, especially if you operate in multiple areas or target a broader customer base.

Tips for Establishing a Strong Local Presence

If you want to maximize the benefits of using a local phone number for your business, improve your local SEO efforts, and effectively connect with local customers, here are some tips and tricks for you to follow:

  • Choose a local area code – Select a phone number with a local area code that matches your business location. This helps establish immediate recognition and trust among local customers.
  • Display your phone number prominently – Make sure your local phone number is displayed prominently on your website, social media profiles, online directories, and any other online platforms where your business is listed. This makes it easy for customers to find and contact you.
  • Be consistent – Ensure that your local phone number is consistent across all online platforms. This includes your website, social media profiles, online directories, and business listings.
  • Include your phone number in metadata – Add your local phone number to the metadata of your website. This can help search engines recognize your business as local and improve your chances of appearing in local search results.
  • Optimize for mobile – Given the increasing number of mobile users, ensure that your local phone number is click-to-call enabled on mobile devices. This makes it convenient for users to contact you with a simple tap on their phone screens.
  • Leverage local directories – List your business with popular local directories, such as Google My Business, Yelp, Yellow Pages, and Bing Places. These often rank well in local search results, and having your local phone number listed can boost your visibility.
  • Encourage customer reviews – Positive customer reviews mentioning your local phone number can further enhance your local SEO efforts. Encourage satisfied customers to leave reviews on platforms like Google My Business, as these can influence your local search rankings.
  • Track phone calls – Implement call tracking software or services to monitor and analyze incoming phone calls from your local number. This helps you understand the effectiveness of your local SEO efforts and make data-driven decisions.
  • Use local phone number in offline marketing – Incorporate your local phone number in offline marketing materials such as brochures, flyers, business cards, and signage.

When Area Code Doesn't Make Any Sense for Your Business Local SEO

While having a local area code for your business phone number is generally beneficial for local SEO, there are a few cases where it may not make sense. Keep the below in mind when you decide whether to have a local business phone number:

  • Online-only businesses – If your business operates solely online without a physical location or serves customers globally, focusing on a local area code may not be necessary.
  • National or global reach – If your business caters to a national or international audience and location isn't a significant factor in your target market, a local area code may not be a priority.
  • Virtual offices or remote workforces – If your business operates through virtual offices or has a remote workforce spread across different locations, using a local area code might not accurately represent your business structure.
  • Franchise or multi-location businesses – If your business has multiple locations spread across different areas or cities, using a single local area code may not be practical.

It's important to align your phone number strategy with your target audience and business goals. While local area codes generally enhance local SEO efforts, there are instances where a different approach may better serve your business. Assess your specific circumstances and consider factors such as target market, business structure, and geographic reach to make an informed decision.

Get the Max out of Local SEO with the Optimized Business Phone Number

Optimizing your business phone number for local SEO can significantly impact your online visibility and customer reach within your target area. By following the tips and strategies outlined in this article, you can enhance your local presence, build trust with local customers, and improve your chances of appearing in local search results.

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Remember to choose a local phone number with an area code that matches your business location. Consistency in displaying your phone number across online platforms is key, ensuring customers can easily find and contact you. Leveraging local directories, encouraging customer reviews, and tracking phone calls are valuable techniques to boost your local SEO efforts.

However, it's important to note that a local area code may not be necessary or practical in certain cases, such as online-only businesses, national or global reach, virtual offices, or multi-location franchises. Assess your business goals, target audience, and geographic scope to determine the most suitable phone number strategy for your specific situation.

Optimizing your business phone number for local SEO is just one piece of the puzzle. Providing exceptional customer service, delivering on your promises, and consistently engaging with your local community will further strengthen your online reputation and customer loyalty. By incorporating these strategies and adapting them to your business, you can maximize the benefits of a well-optimized business phone number and drive local success. Stay connected, be accessible, and watch your business thrive in the local market.

Felix Rose-Collins

Felix Rose-Collins


is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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