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SaaS Link Building: 10 Strategies to work on SaaS Building

  • Padam
  • 5 min read
SaaS Link Building: 10 Strategies to work on SaaS Building

SaaS link building involves acquiring links to a SaaS company's website to improve its search engine ranking and visibility. Backlinks from referring domains, or third-party websites, are the main objective of SaaS link building. It is ideal to have high-quality backlinks.

Search engines consider backlinks from high-quality referring domains more valuable than those from low-quality or small, less credible sites.

What's the reason?

For high-quality referring domains, (CTR) Click-through Rate and conversion rates tend to be higher.

Google and other search engines view high-quality referring domains as more authoritative than low-quality referring domains - websites with less credibility.

What is SEO, and how does it benefit a SaaS site?

Search engine optimization (SEO) aims to improve a website's visibility on a search engine's results pages (SERPs). Content, structure, on-page factors, and, most notably, in the context of the topic in focus, backlink acquisition can help accomplish this.

Without a doubt, As the SaaS and software industries are highly competitive, ignoring or ignoring SEO best practices will only result in your SaaS website being buried at the bottom of search engine results.

Why is the Link Building Substantial? (Source)

As part of SEO services, link building helps search engines discover new web pages and determine which pages should rank higher in search engine results which plays a crucial role in digital marketing.

Using link-building strategies, you should focus on earning links because you've built great content that users want to share - not just link-building to improve your SEO ranking.

Google ranks sites based on a variety of factors, including:

  • On-page SEO and content optimization
  • Trust and authority of the website
  • Site loading speed
  • Mobile-friendliness
  • User experience elements

PR tactics are used to earn backlinks to support SEO strategies which is also an essential part of digital marketing strategies in digital PR.

To encourage journalists and publications to write about your content and link to it, you need to create linkable assets (sometimes called link bait).

Digital PR is about creating content that tells stories so well that journalists want to cover and link to them.

2. Guest Posting

Guest Posting (Source)

Guest blogging, also called "guest posting," is writing content for another company's website. Guest bloggers typically write for similar blogs within their industry to boost website traffic, increase domain authority, build relationships with peers in their sector, and increase brand credibility and awareness.

Guest blogging usually benefits the guest blogger and the website hosting the guest content. If you join the guest blogging bandwagon, consider featuring guest posts on your blog.


Most of the strategies I detailed above revolve around outreach. If your outreach skills are up to scratch, acquiring backlinks will likely be easy.

What is outreach?

Reaching current and potential customers through digital channels is known as online outreach. It uses online tools such as websites, email, and social media to communicate with prospects. Our partners, in this case, are SaaS websites, publications, or podcasters.

Link roundups are one way to secure links regularly, which aren't inherently limited to SaaS.

A link roundup (or link list) is a collection of links to articles, blog posts, or other web resources published weekly or monthly. For audiences, they can be a great way to discover new content to read and share. Website owners offer a surefire way of securing backlinks regularly.

Content that is informative, well-researched, and backed up by credible references is far more likely to be featured on link roundups.

If you can be a resource of high-quality content, it will vastly help your chances of being featured.

Anyone, whether you know them or not, can be a victim. Anybody with a relevant website or blog could link to your content or product. Since Google rewards relevant sites only, this keyword is relevant. Furthermore, if your content produces value, such as a how-to video, others will link to you. Search for content that contains your keywords or falls within your niche to identify potential link partners. You can send them an email or message with the link(s) in question and ask them to include them in future posts. As it simplifies their job, some will gladly oblige.

Broken Link Building (Source)

Here we come to the art of broken link building. Building broken links is a crafty and effective way to get those links up and running. There are three steps to the process:

  1. Ensure the site is relevant to your niche and suitable for a link.
  2. Check their content for broken links
  3. Suggest your link to the webmaster as a working alternative

For example, you need links that return 404 errors because they have disappeared.

Finding broken links at scale is the trick here—scouring websites manually for broken links isn't very time efficient. By researching your SERP competitors' backlinks, you can identify broken links that have already been confirmed as relevant and SEO-friendly.

Building quality, organic inbound links that increase your page rank takes time and effort. There is a wealth of information and tools available on this topic. And by creating solid, valuable content for your audience and practizing ethical link-building strategies, you'll be well on your way to SEO success.

7.Find Bloggers

Try to find bloggers in your niche with whom you can partner. Followerwonk is a tool from Moz that makes finding influential bloggers much easier. Search for your topic and get a list of prominent bloggers in your niche.

You can then download the results as a CSV file and find out which contact details. From here, it's just a matter of reaching out and asking for links.


Relevant Niche Directories are a natural consideration in a link-building campaign. Link building should be the pursuit of good links that make sense, and niche directories certainly fit that bill.

The goal here shouldn't just be another link. You want to find helpful niche directories with signs of life and build outposts on them, fleshing out a complete company profile and building an "online outpost."

It is where your website, brand, and company are fully represented on another site. Building these outposts helps with online visibility beyond netting just another link - although that certainly doesn't hurt.

Due to their quick delivery of easily digestible information and attractive imagery, infographics have become very popular for link building. However, only some who embed your infographics will link to you. To find out who is or isn't giving you credit:

  1. Go to where your infographic is hosted
  2. Right-click the image
  3. Select "Copy Image URL"
  4. Go to Google Images
  5. Click the camera icon left of the search field box
  6. Paste the image URL

Do you have links to all the platforms on which you actively share content? From Facebook to Twitter, insert your link in content and profiles. Google labels links as Dofollow or Nofollow, and most links are seen as no-follow on social media sites to reduce spam. Search engines don't follow them and don't affect page rank.

So how do you know which are Dofollow and which are NoFollow? Generally, links on profile pages and description pages hold more weight. Links in shared content are Nofollow, but studies show engagement can increase Page rank. Retweets on Twitter are particularly powerful.

People tend to shy away from company profiles when asking for shares on social media. By using an accurate life company executive profile, you can build genuine relationships with real people.

SaaS sites need backlinks if they want to be successful. You may only be able to reach your customers if your website has high-quality backlinks.

Check out our link-building services if you want more help getting high-quality, rank-boosting backlinks. A customized campaign will be created for you by our experienced link-building team. As a result, your SaaS tool will gain the exposure it deserves.



Padam is an SEO Specialist at GetonSERP. He loves travelling and watching movies when is not doing SEO. You can also connect with him on LinkedIn.

Link: GetonSERP

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