• Statistics

SEO Stats to Help Grow Your Business in 2022

  • Felix Rose-Collins
  • 4 min read
SEO Stats to Help Grow Your Business in 2022


SEO has been one of the most popular ways to increase your organic traffic as a business, but with methods like PPC, is it still reasonable to use SEO?

In this article, we will take a look at how SEO spans across mobile devices, video content, and more through SEO Stats.

General SEO Stats

  • If you want your page to be seen, you need to show up on page one of the Google Results Page, in fact, the first 5 organic results get 67.6% of all clicks.
  • For the best SEO, you want to show up on page one, and the average article length for page one results on Google is 1,447 words.
  • Every second there are 85,000 searches taking place on Google.
  • The average search phrase length is 4 words long.
  • Direct website visits are the most important ranking factor.
  • When it comes to bounce rate, top-ranking websites see a rate of 50% or less.
  • 1.65 seconds is the average loading speed for first-page websites.
  • $60.5k is the average annual salary for an SEO professional.
  • 60% of the top-ranking websites on Google are an average age of 3 years or older.
  • For search engines, Google holds 91.75%, and the less successful Bing holds 2.75%.
  • From 2019 to 2020 Google’s revenue dropped from $41.8 billion to $39.58 billion.

SEO Marketing Stats

SEO Marketing Stats

  • The best way to generate sales revenue, according to 70% of online marketers, is SEO and not PCC.
  • Marketing email and social media are the most common content distribution channels with social media being 94% and email being 76%.
  • On average, a person can see up to 5,000 ads every day.
  • One of the most effective SEO strategies according to 72% of marketers, is content creation.
  • The number one strategy for 71% of marketers is strategic keywords.
  • On Google, there is no organic traffic for about 90.63% of all pages.
  • The trackable traffic percentage for paid search is 15%, for paid social is 5%, and for other sources is 15%.
  • About 28% of digital marketers report having a campaign with no link generation.
  • From a person’s initial product search to the actual purchasing of that product has increased by 9 days since 2015.

B2B SEO Stats

  • About 61% of Business to Business marketers say that organic traffic and SEO generate more leads than other marketing initiatives.
  • For B2B buyers 90% use search engines to research potential purchases.
  • Before spending time on a specific website, B2B buyers go through 12 different online searches.
  • Those companies that use both SEO and PPC techniques will, on average, see 27% more profits and 25% more clicks than a business that only uses one of those techniques.
  • Bounce rate, pages per session, website visits, and time on sites are the four top factors that influence the website ranking.
  • If a brand appears multiple times in search engine results, a user is 50% more likely to purchase the product.
  • For B2B SEO, you must need non-plagiarized content because the copied content is the one immediately sued by the Search Engine crawlers & it doesn’t help with customer engagement too. Paraphrasing content has made many B2B SEO campaigns successful.

Local SEO Stats

Local SEO Stats

  • Local searches account for 46% of all Google searches.
  • There are 1.17 trillion local searches every year.
  • In the last two years, queries such as “Where to buy” and “near me” increased by 200%.
  • Queries like “Best” and “right now” increased by 125%.
  • 28% of people who search for products buy from nearby stores.
  • Location-specific searches make up about ⅓ of all mobile searches.

Mobile SEO Stats

  • The majority of online traffic comes from mobile devices at 55%.
  • Local search results are 3x more likely when using a mobile device.
  • Mobile searches are less organic, 50% less organic than desktop searches, to be precise.
  • The first organic listing on mobile devices receives a higher click rate than on desktops - 27.7% vs 19.3%.
  • The search engine on mobile devices is used by 87% of users every day.
  • 20% of searches on mobile are voice searches.

Keywords Stats

Keywords Stats

  • You would think that questions are the main search format for Google, but actually, questions only comprise about 8% of searches.
  • The top three keyword searches on Google are Facebook, Youtube, and Amazon.
  • The most popular search length is keywords of 3 or more words, which make up 29% with over 10 thousand monthly searches.

Image and Video SEO Stats

  • Higher YouTube rankings are affected by the number of views, shares, amount of comments, as well as likes.
  • HD videos are the most popular, comprising 68.2% of Youtube first-page results.
  • A video bringing new subscribers is also a huge component in a video ranking higher on Youtube.
  • Creatively done video editing gets more engagement in videos, which leads to better ranking.
  • Keyword optimization for your YouTube video descriptions apparently has no bearing on your video ranking.
  • 27.9% of search queries return an image coming mostly from platforms like Instagram and Pinterest.
  • Video beats out text in terms of organic search results, with it being 50x more likely to rank.
  • For Gen Z and Millennials, 62% prefer and want visual results from their searches.
  • Video ads offers the highest viewability rates and continue to grow in popularity.

Voice Search Stats

With devices like Alexa, Siri, and Google Home Voice search is becoming a more popular way to search for what you need when it comes to your mind.

  • On average voice search results are only 29 words long.
  • Voice search is 52% faster than the average page load time at only 4.6 seconds.
  • There are 3.5 billion smartphone users in the world, and 1.1 billion of them (about 27%) use voice technology every week.
  • Alexa and Google Home are infiltrating the US with over 50 million units being used in American homes.
  • By the end of 2022, it’s estimated that 55% of homes will have a smart speaker as we inch closer and closer to a futuristic world.


As we can see, SEO is still a very practical and beneficial approach to growing your business and popularity online. Moreover, SEO is one of the most in-demand skills. Within this broad subject of SEO, many opportunities are available in different specialities and industries, which will increase the chances of ranking the businesses on Google SERPs.

With so many SEO professionals out there there’s no reason you can’t boost your business and get your website on the first page of Google search.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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