• Learn SEO

The Benefits of Tracking Your Competitors' Keywords

  • Kevin Krømcke
  • 4 min read
The Benefits of Tracking Your Competitors' Keywords


You're here because you understand that SEO isn't a solo game. It's an ever-evolving battlefield where the key to victory often lies in knowing what your competitors are doing. This article will focus on the immense benefits of tracking your competitors' keywords.

I've always believed that in the realm of SEO, knowledge is power. The more you know about your competitors' strategies, the better you can formulate your own. This is where tracking your competitors' keywords becomes an invaluable asset.

Understanding the Importance of Keywords

Keywords are the backbone of SEO. They're how search engines understand what your content is about, and more importantly, they're how your audience finds you. By identifying and using the right keywords, you're basically telling search engines, "Hey, this is what we're about, and this is who should find us."

Why Tracking Competitors' Keywords Matters

You might be wondering, "Why should I care about my competitors' keywords?" Well, there are several compelling reasons. One of the primary benefits is that it helps you understand the market better. By identifying the keywords your competitors are targeting, you can gauge what your target audience is interested in. Furthermore, it helps in uncovering gaps in your own keyword strategy that you can then fill.

Why Tracking Competitors' Keywords Matters

How to Track Your Competitors' Keywords

Now we reach the crux of the matter - how exactly do you go about tracking your competitors' keywords? There are several tools out there that can help you with this, such as SEMrush, Ahrefs, and Ranktracker. These tools provide you with insights into your competitors' keyword strategies, allowing you to adjust your own strategy accordingly.

Deep Dive into Competitors' Keywords

Let's further break down why understanding your competitors' keywords is essential. First, it provides you with a snapshot of your competitors' marketing strategy. By analyzing their choice of keywords, you get a clearer picture of their target audience, their product or service positioning, and their overall marketing objectives.

Second, it helps you identify gaps in the market. There might be high-demand keywords or phrases that your competitors are not fully utilizing, providing you with an opportunity to swoop in and fill that void. This can give you a significant competitive edge.

Third, it saves you time and resources. Instead of starting from scratch with your own keyword research, you can leverage the research your competitors have already done. This allows you to focus more on creating high-quality content that resonates with your audience.

Deep Dive into Competitors' Keywords

Turning Insights into Action

Once you've gathered all this data, the real work begins: turning those insights into actionable steps. Here are some steps to consider:

  1. Analyze your current keyword strategy: With your newfound insights, review your current keyword strategy. Are there any overlaps with your competitors? Are there gaps that need to be filled? Make necessary adjustments to optimize your SEO efforts.
  2. Create high-quality content: Use the keywords you've identified to create high-quality, engaging, and valuable content. Remember, Google rewards sites that provide the best answers to users' queries.
  3. Optimize your on-page SEO: Incorporate your chosen keywords into your title tags, meta descriptions, headers, and content. However, avoid keyword stuffing as it can lead to penalties from search engines.
  4. Monitor your results: SEO is an ongoing process. Regularly check your rankings and traffic to see if your changes are making a difference. This will allow you to make further tweaks and improvements as necessary.

Tracking your competitors' keywords is a powerful strategy, but it's just one piece of the SEO puzzle. Remember to focus on all aspects of SEO, from on-page optimization to backlink building, to ensure your site ranks well and attracts quality traffic.

Tools to Track Competitors' Keywords

We've already mentioned SEMrush, Ahrefs, and Moz, but let's delve a bit deeper into how these tools can help.

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SEMrush: This tool allows you to get a list of your competitors' organic and paid keywords. You can see their position changes, traffic percentage, and the competitive density of advertisers using the same keywords.

Ahrefs: Similar to SEMrush, Ahrefs provides a comprehensive look at your competitors' organic keywords. It also gives insight into their backlink profile, which can help you understand how they're obtaining their site authority.

Ranktracker: we offer a tool called 'Keyword Explorer' which provides information about your competitors' ranking keywords, their estimated monthly search volume, and even their difficulty and organic CTR.

Each of these tools provides a different set of data points that can help inform your SEO strategy. Depending on your specific needs and budget, you may find one more suitable than the others.

Tools to Track Competitors' Keywords

Leveraging Competitors' Keywords for Your Advantage

So, you've tracked down your competitors' keywords. Now what? The next step is to leverage this information to your advantage. This might mean targeting the same keywords in a more effective manner, or finding related keywords that your competitors are not targeting and exploiting them.


1. How often should I track my competitors' keywords?

It's a good practice to check your competitors' keywords at least once a quarter. This will keep you updated with any changes in their strategies.

2. Can I use the same keywords as my competitors?

Yes, you can. However, it's important to remember that just because a keyword works for your competitor, it doesn't necessarily mean it will work for you. Always consider the relevance and search intent behind the keyword.

3. What tools can I use to track my competitors' keywords?

There are several tools available like SEMrush, Ahrefs, and Moz, which can provide you with valuable insights into your competitors' keyword strategies.

4. How can I outrank my competitors on their own keywords?

It involves optimizing your content better, building more high-quality backlinks, improving your site's loading speed, and enhancing the user experience on your site. Additionally, focusing on providing more comprehensive and valuable content around those keywords can also help.

5. Is tracking competitors' keywords the only strategy for SEO?

While tracking competitors' keywords is a valuable strategy, it's not the only one. Your SEO strategy should also include optimizing your website's on-page SEO, building quality backlinks, improving user experience, and creating valuable, engaging content.


As we wrap up, it's clear that tracking your competitors' keywords provides valuable insights that can significantly enhance your own SEO strategy. It's about understanding the battlefield and knowing your enemies as well as your allies. But remember, SEO is a long-term game that requires patience, persistence, and adaptability. So keep tracking, keep learning, and keep evolving. Your success in SEO is just around the corner!

Remember, SEO isn't about outdoing your competitors; it's about providing the best possible value to your audience. So use these insights to better serve your audience, because at the end of the day, they're the ones who matter most.

Kevin Krømcke

Kevin Krømcke


Kevin is a young entrepreneur with lots of business experience. He currently runs his blog https://kevinkr.com/, where he seeks to educate people through Saas, SEO, email marketing, business.

Link: https://kevinkr.com/

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