• Cybersecurity & PR Strategies

What Is Cybersecurity Press Release Distribution?

  • Felix Rose-Collins
  • 4 min read
What Is Cybersecurity Press Release Distribution?


The public relations industry is a foundational pillar of effectively marketing a company, a product, or services. PR allows businesses to create stronger relationships with the general public, update customers about their current progress or strategy, and constantly reaffirm their brand authority in a sector.

Across the globe, the PR industry is worth over $107 billion USD, demonstrating the extensive scope of the industry and the money that is poured into it each year. One central part of PR is press release distribution services. While generalist services do exist, the more effective method of distributing press releases is to work with a specialist agency that has experience in your industry.

Cybersecurity press release distribution is the act of using a third-party service to send out press releases to major websites that work in the cybersecurity sector. As a branch of the tech sphere, the cybersecurity industry can be hyper-competitive when it comes to landing press release publication opportunities.

In this article, we’ll explore what a cybersecurity press release distribution service is and demonstrate why these services are so effective for businesses working in the cybersecurity ecosystem.

Let’s dive right in.

How Do Cybersecurity Press Release Distribution Services Work?

A cybersecurity press release distribution service takes a press release from a cybersecurity company and then sends it out to reputable news sites across the internet. Operating from within the cybersecurity niche, these services will target any website with strong links to the world of technology.

Instead of aiming to get a press release featured on absolutely any website, cybersecurity press release distribution services use their connections with cybersecurity and tech news sites to feature the news right in front of communities that will be most interested. If someone spends their morning reading through news in TechTimes, they’re probably much more interested in news related to cybersecurity than someone who reads a financial newspaper each morning.

Cybersecurity press release distribution services will:

  • Accept and edit a press release to ensure it is up to standards.
  • Send out the finished press release to all of their connected websites.
  • Use analytical tools to share information about the success of the press release with the partner company
  • Actively search for new connection opportunities with journalists in the cybersecurity space.

By partnering with a cybersecurity press release distribution service, a cybersecurity company is able to get its name featured in leading sites in the sector.

What Are the Benefits of Using a Cybersecurity Press Release Distribution Service?

Sending out press releases is a core part of an effective PR strategy. Not only do press releases help show customers what a business is doing, but they also raise brand awareness. The more aware customers are of a brand, the easier it will be for them to trust it and engage with its services.

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Of course, cybersecurity companies can write and send out their own press release. However, working with a team of experts that distribute your press releases for you provides the following benefits:

  • Enhanced Publication Rates – Many sites will not accept cold pitching, especially for press releases. If a cybersecurity company doesn’t already have connections, it may be unable to publish these releases by itself. Press release distribution services streamline this process and provide a near-perfect publication rate.

  • Wider Network of Connections – These distribution services will have thousands of journalists and hundreds of news sites at their disposal to reach out to, accelerating the process of getting a company’s name out there.

  • Press Release Drafting and Improvement – Distribution services will have seen hundreds of thousands of press releases. As experts on the matter, they can guide companies toward producing more effective press releases that audiences engage with.

What Channels Does a Press Release Distribution Service Use

Typically, a press release distribution platform utilizes its web of network connections to deliver PR content to a wide variety of news sites. These distribution platforms will have spent years building up a range of contacts in their respective industries.

Media publications come in different tiers, with world-class websites like Forbes being in the top tier and other lesser-known sites being in the lower tiers. Some distribution services will focus entirely on this top tier, helping their clients to land their press releases in some of the biggest websites around.

Landing your press release on these high-tier sties is useful as it gets your name in front of the biggest possible audience. Equally, if the site allows backlinks, it could also help enhance the domain rating of your site, as a high DR site links back to your website.

Of course, these top-tier focused distribution centers will cost the most out of any service you choose. Most of the time, you’ll find more success with a platform that has connections to both high and lower-tier services.

For example, in the world of cybersecurity press release distribution, a platform like CyberNewsWire has access to high-tier sites like DevOps.com and TechTimes, but supplements these with other websites that are easier to access, like Hackernoon.

Creating a diverse portfolio of cybersecurity sites helps to expand the brand authority of a partner company, while also getting content seen by the right audience.

The range and depth of the connections a press release distribution service has directly reflect their quality. This is also why older companies in this service industry have an advantage, as they’ve had years of time to build up connections with journalists, news websites, and online platforms.

Final Thoughts

Cybersecurity press release distribution services are a useful tool that cybersecurity companies can leverage to enhance their online presence and improve their brand authority. By leveraging connections to the industry’s leading sites and newsrooms, these distribution services provide access to premier spots in daily news.

As a core aspect of effective lead generation, publishing regular press releases will help to enhance a public perception of a cybersecurity company and generate new potential customers for the brand. Working through a distribution service streamlines the process and delivers unparalleled results.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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