• Learn SEO

What Is Newsletter Signup Form? And Is It Beneficial For Your SEO?

  • Felix Rose-Collins
  • 6 min read
What Is Newsletter Signup Form? And Is It Beneficial For Your SEO?


A newsletter signup form is crucial for a successful email marketing campaign.

Indeed, it all begins with it: only after someone subscribes through your form, you can build an email list and start your campaign.

Considering how important this element is to your website, it is imperative to implement it correctly and to follow best practices. The wrong step could cause the loss of potential customers and, therefore, a loss of profits.

Not only is a newsletter sign-up form important for email marketing, it can also improve your SEO.

This means you can also use it to implement and run SEO strategies.

Thus, if you want to learn the importance of this medium more in-depth, keep reading. In this article, you'll learn what a newsletter signup form is and how it can be beneficial for your SEO, directly and indirectly.

Let’s dive right in.

What is a newsletter signup form?

Screenshot of Flodesk's newsletter form (From Flodesk’s website)

A newsletter sign-up form refers to an element on your website where users can subscribe to receive emails related to your business (news, offers, and so forth).

You will surely understand this definition better if you check out these great newsletter signup examples.

As you can imagine, an opt-in form is an integral part of any email marketing strategy. By using it, you'll be able to build your email list and learn more about your audience.

It will also help you build stronger relationships with potential customers and clients, increasing loyalty and optimizing conversions.

Why do you need a newsletter signup form?

Many reasons explain why you should add a newsletter signup form to your website.

Below you can find some of the most relevant.

Target a broader audience

For a new online business, earning a consistent audience and increasing website traffic can be quite challenging.

Taking advantage of a newsletter signup form can be helpful if your business finds itself in such a situation. It will help you gather subscribers, build an email list, and run a promotional or informative campaign to attract visitors to your site.

The more users you attract to your website, and the longer they will stay on it, the more relevant it will become to Google’s eyes.

Build stronger relationships with potential customers

People interested in your brand and business can sign up for a newsletter to receive frequent updates.

As a result, you will be able to cultivate and solidify your relationship with potential clients and customers.

In time, they'll gain interest in your business, become loyal customers, and help expand your brand authority and profit within your niche.

Boost your content marketing strategy

Using a newsletter campaign, you can share your content and make it more visible. This will let people know when new content is available. The sooner they discover it, the faster your content will gain relevance and spread across the web and social media channels.

You cannot do this without a form that lets you collect subscribers and build your mailing list.

Best practices for sign-up forms

Best practices for sign-up forms (From Flodesk’s website)

Embedding signup forms randomly on your website isn't a good idea. It could be, in fact, pretty useless to place it haphazardly without considering some relevant details.

Rather, make sure you follow some of the best practices that will ensure a higher subscription rate.

Let’s see what they are.

Don’t hide it

You should put a lot of effort into making the signup form easily identifiable and well-organized. In other words, you shouldn't hide it with other elements or make it small and unreadable.

You should put it front and center on your home page and other relevant pages of your website, so people can find and fulfill it easily.

Explain the benefit

Upon signing up for your newsletter, what benefits do people receive? Do these benefits relate to their interests?

Any user considering subscribing or not to a newsletter might ask these questions internally. Therefore, it is imperative that you clearly state what you will deliver and how it will benefit them. In this phase, try to be as much persuasive as possible. Consider offering a gift, such as a coupon code, an e-book, a free trial, or anything else that could work well as a trigger.

Also, specify how often they’ll hear from you. Or even better, let them choose the frequency.

Stick to the basics

You might feel compelled to collect more information about your target audience to create a more accurate segmentation of them.

However, people don't like being asked for too much information. To put it simply, the more fields you ask people to fill out, the less likely they are to do so. In fact, they might lose interest and not subscribe to your email list.

In light of this, it is important to ask for only the most basic information, potentially the email address only.

5 ways newsletter signup forms can benefit your SEO

5 ways newsletter signup forms can benefit your SEO (Source)

Signing up for a newsletter can be the beginning of a search engine optimization campaign.

In fact, once you get users' email addresses through your newsletter signup form, you can begin your email marketing campaign and execute your SEO strategy.

The following are a few ways in which a newsletter signup form can benefit your SEO.

Increasing website traffic and visitor time

By building your email list organically, you can be sure that your email marketing campaign includes people who are truly interested in your business, products, and services.

By sending different types of emails with links that redirect to your website, you can encourage your newsletter subscribers to click on them, read your content, and/or make a purchase.

As soon as users land on your website, their behavior can also affect your SEO, as they will be more likely to spend time on your site and increase dwell time.

This will result in an increase in traffic and time spent on your site, giving you a higher ranking and more authority.

In case you're not familiar with this yet, links can also boost your domain authority and trustworthiness in Google's eyes.

In such a case, you can use a newsletter to distribute onsite and offsite content. More people discovering this content will increase its visibility and its potential to gain backlinks.

Thus, attracting high-quality links pointing to your website will surely help you increase your ranking.

Also, social media can influence your SEO. In fact, by adding social media icons to your emails, users will be able to share your content on their favorite social media channels with just a single click, improving the visibility of your content even further.

Testing content and improving chances of clicks

As an alternative to sharing preexisting material, you can create specific pieces of content just for email marketing.

As a result, you can write on different topics and compare the metrics they get.

Then, you can write a more detailed and in-depth piece of content about the topic that gained the best results.

If done well, you'll be certain that the majority will appreciate visiting and will spend time reading it, increasing website traffic and average time spent.

Keyword Research

You may already know the importance of keyword research to SEO: it allows you to identify and implement those terms that reflect the most searched queries (words that users enter into the Google search bar most often).

Perhaps you are wondering how newsletter emails can assist with keyword research.

Well, as for content, you can experiment with different keywords by inserting them into the subject lines of multiple emails. You can consider the ones with the highest open rate as the more valuable keywords.

Even though this technique will not directly improve your SEO strategy, it allows you to understand the keyword target you should use for your next piece of content. As a result, it will have a better chance of matching the keyword search intent, getting more traffic, and appearing in the top Google search results.

Brand awareness

Your email newsletter strategy will naturally enhance your SEO by making your brand more visible and better known.

By keeping people interested in your content, and building stronger relationships with them, they'll more likely to visit your website and spend more time on it, reading, interacting, and sharing.

Thus, your website will gain visibility and authority automatically, without having to put in any effort.


Here comes the end of this article about the newsletter signup form definition and benefits.

Our article explained what a newsletter signup form is, what to consider when implementing it into your website, and how SEO strategies can be more effective when supported by other digital marketing strategies, such as the distribution of an email newsletter.

Thank you for the time spent reading this article. I hope it was insightful and interesting for you.

If you would like to learn more about email marketing, I highly recommend that you visit Flodesk’s blog. There you will find insightful articles and in-depth guides on the topic.

Try Ranktracker for FREE