• Business Tips

Why market your business with Google Ads? This will convince you!

  • Henrik Park
  • 6 min read
Why market your business with Google Ads? This will convince you!

Intro

Google is the largest search engine in the world, and people use it to search for information on just about everything. That means that no matter what device your customers are using—whether it’s a desktop computer, a laptop, a tablet, or a smartphone, they’re likely to see your ad if it’s placed on Google.

Enjoy all the reasons why you should use advertising on Google!

Also: Be sure to check out “How Google works” featured here on Ranktracker’s blog!

You Control Your Budget

You can control your budget. You can set a daily budget and never go over that amount, which gives you a lot of control over your marketing spend. Additionally, you can target your ads specifically to your target market, which helps to ensure that your ads are seen by people who are most likely to be interested in your product or service. Google also offers a variety of ad formats, so you can experiment to find the one that works best for your business.

You Control Your Budget

You Can Test Different Messages

By testing different messages, you can see which ones are most effective in reaching your target audience. Google also allows you to target your ads to specific demographics, so you can make sure that your ad reaches the people who are most likely to be interested in your product or service. Additionally, advertising on Google can help you to build brand awareness and to increase your website's traffic.

Google Ads are an effective way to reach your target market. You can target your ads to appear to people when they search for specific keywords related to your business, products, or services. Google Ads are also cost-effective, as you can set a budget for your campaign and only pay when people click on your ad. Additionally, you can track the performance of your Google Ads campaign to see how many people are clicking on your ad and whether they are taking the desired action, such as visiting your website or making a purchase. When doing Google ADs you are also bidding a PPC (price per click) that is different to each keyword. Some keywords in Norway such as “smålån på minuttet” has a PPC of 20$, while another keyword such as “rørlegger stavanger” can be as low as 2$. The difference between these two is that one is banking and the other is a plumber. PPC is often linked to profitability.

Google Ads Are Cost-Effective

You Can Get Your Business in Front of Local Customers

Get your business in front of local customers. With Google Ads, you can target customers in your city or region with ads that appear when they search for the products or services you offer. This type of targeted advertising can be extremely effective in driving customers to your business.

You can also use Ranktracker’s keyword finder to see what keywords are relevant for your local area.

Another reason to start advertising on Google is that it can help you reach new customers. Google Ads can help you expand your customer base by targeting customers who are not familiar with your business. By targeting new customers, you can increase your sales and grow your business.

Google Ads is also a great way to build brand awareness for your business. When customers see your ads, they will begin to recognize your business and your brand. This type of exposure can help you attract new customers and grow your business. Finally, advertising on Google can help you improve your website’s ranking in search results.

When you run ads on Google, your website will receive more traffic. This increased traffic can help your website rank higher in search results, making it more visible to potential customers. Advertising on Google can provide many benefits for your business. By targeting local customers, reaching new customers, and building brand awareness, you can grow your business and increase sales.

You Can Get Your Business in Front of Local Customers

You Can Promote Your Brand To Billions Of People

Promote your brand to billions of people. With over 2 billion active users, Google is one of the most popular platforms in the world. By advertising on Google, you can reach a vast audience and significantly increase your brand awareness. In addition to increasing brand awareness, advertising on Google can also help you generate leads and drive sales.

Google ads are highly targeted, which means you can reach potential customers who are interested in your products or services. Additionally, advertising on Google can be an effective way to build brand loyalty and grow your customer base. Overall, advertising on Google can be an extremely effective way to promote your brand and grow your business. With a vast audience and powerful targeting capabilities, Google ads can help you reach your marketing goals.

You'll Reach More Customers

There are many good reasons to start advertising on Google. You'll be able to reach more customers, and you'll be able to target your ads more effectively. Google is the most popular search engine, so you'll be able to reach a large number of potential customers. And, you can use Google's extensive data to target your ads more accurately. Google is a great way to reach more customers. Over a billion people use Google every day, so you'll be able to reach a large number of potential customers.

And, you can use Google's extensive data to target your ads more accurately. Google has a lot of data on users, so you can target your ads to reach the people who are most likely to be interested in your product or service. You can target by location, age, gender, interests, and more.

Google also offers a number of features that can help you to be successful with your advertising. For example, you can use Google AdWords to create effective ads, and you can use Google Analytics to track the performance of your ads. If you're looking for a way to reach more customers, and to target your ads more effectively, advertising on Google is a great option.

You'll Reach More Customers

Google Ads are an effective way to reach out to potential customers and promote your products or services. Here are some reasons why you should start advertising on Google: Google Ads are easy to set up and measure. You can create a campaign in just a few minutes, and you can track its performance in real-time. This allows you to make changes to your campaigns quickly and easily, and to see what is working and what is not. Google Ads are targeted. You can target your ads to people who are searching for specific keywords, or who are located in a specific area. This ensures that your ads are seen by people who are actually interested in what you are selling. Google Ads are flexible.

You can set your budget, and you only pay when someone clicks on your ad. This means that you can control your spending, and you only pay for results. Google Ads are effective. When done correctly, Google Ads can be a very effective way to reach potential customers and promote your products or services. If you are looking for a way to reach more potential customers and promote your business, Google Ads is a great option.

Google Ads Are Easy to Set Up and Measure

You Can Target Your Customers More Precisely

There are many reasons to start advertising on Google, but one of the most important is that you can target your customers more precisely. With traditional advertising, you might place an ad in a newspaper or on a billboard, but you have no way of knowing if the people who see it are actually interested in your product or service.

With Google AdWords, you can target your ads to people who are already searching for the kinds of products or services you offer. For example in Norway when we advertise for the keyword “refinansiering” we only want to promote it to a certain demographic, if not the conversion rate is too low to be profitable. This means that you're more likely to reach people who are actually interested in what you have to offer, which can lead to more sales and more customers. Another reason to start advertising on Google is that it can be very cost-effective. You can set a budget for your campaign and only pay when someone clicks on your ad.

This means that you're only paying for results, which can save you a lot of money compared to other forms of advertising. Advertising on Google can also help you build your brand. When people see your ads, they'll learn more about your company and what you have to offer. This can help you attract more customers and grow your business. So if you're looking for a way to reach more customers and grow your business, advertising on Google is a great option.

You Can Target Your Customers More Precisely

You Can Pause or Adjust Your Campaigns at Any Time

As a small business owner, you may be wondering if advertising on Google is worth your time and money. After all, there are so many other things you could be doing to promote your business. But there are some very good reasons to start advertising on Google, and one of the best is that you can adjust or pause your campaigns at any time.

Good Luck With Your Advertising On Google

After reading all of these reasons you should see why Google is a good marketing channel right now. But you should also be aware of the future of Google’s advertising and the rising prices of PPC. Enjoy this opportunity while it lasts!

Check out “Google Advertising - Frightening Future of High Prices, Low Margins and More Competitors” featured here on Ranktracker’s blog!

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