When we talk about SEO, we think only written content is the key to having excellent SEO optimization; however, video transcription plays a considerable role in it as well. SEO strategies that involve video captioning and transcriptions directly affect how search engine results will be on your website.
In other words, you can think of video SEO as an extension to your SEO strategy. According to a study, more than 86% of consumers will be consuming video content by the end of this year, and 82% of all internet traffic will be video content.
Knowing these facts, there are only a few simple questions to answer. How do you use this advantage to the maximum, and what are the proven SEO benefits for video transcription?
Well, let’s find out in this article!
Video content operates in a much different way compared to written content when it comes to SEO ranking. Google ranks video content in another way because it can’t analyze the content of a video. Transcripts are an excellent option because they prevent you from losing your script content, meaning that the transcript is always providing keywords that can be ranked and tracked.
Not only that, but Google will pay attention to other important information while scanning your video content. The more Google AI analyzes your video content, the more relevant content will be to your customers. Moreover, when you provide the right keywords, Google will boost your content, classifying it as essential and boosting its SEO rankings.
For example, transcription services with Happyscribe work side by side with Google AI and make it easier for Google to recognize good video content. Additionally, there is personalized vocabulary, timestamps & speakers, and a 5 minute turnaround time!
Transcripts are the textual subtitles you see in video and audio files. As we mentioned before, search engines don’t have the capability of listening to audio or watching a video, but they can analyze the text within it. A transcript will put spoken content into text and thus, allow the search engine to rank your site.
A video can have a title and even a description, but that will remain invisible to search bots. To address this issue, you can include transcripts on your page so that Google can analyze what you are talking about. 16% of websites increase revenue only because they have transcription services in their videos.
Additionally, the radio show “This American Life” (TAL) found an increase of visitors by over 6% when they started using transcription services in their audio and posted these transcripts online! In short, this made their inbound traffic increase and helped Google analyze how their content is performing!
Link building might be challenging from time to time. In short, it involves internal linking to content on your own website while looking at external sources that will link back to your website. Moreover, video transcripts are the bingo to all sites seeking to build links on their website.
Transcripts can boost internal linking by referring to similar content on your website. For example, you can link your FAQs, pricing, product features,, and other relevant pages in your transcript. Doing this allows visitors to stay on your site for longer.
Content that includes images, videos, and lists will receive 70% more links than those with no videos at all on their site, according to Scribblr.ai. So, if you really think about it, other websites are trying to do their best and increase their website traffic through visuals and text; however, you can do better only by having video content along with transcription services. Furthermore, you are increasing your chances of building external links!
Since video transcripts increase traffic levels and engagement on your website, they’ll widen your audience, and it will make sense why bounce rates will drop and the average time people spend on your website will increase. In addition, transcriptions provide much more content for customers and consumers when they are on a website.
A reasonable bounce rate is usually considered in the range of 26% to 40%; anything above this rate is regarded as either average or bad. Think about it, if a visitor watches a video but can’t hear the audio, they most likely will exit the website. Transcription services assist users in understanding the audio better, and by doing so, they’ll want to stay longer and watch the video until the end.
Furthermore, transcripts can do many other good things for your website regarding your video content. Moreover, you can turn your video content into a blog through the text version and update your blog weekly. Of course, this directly affects your SEO ranking, and with some minor tweaks in wording and keywords, you can further benefit your SEO optimization level.
Alternatively, you can consider converting your transcript into social media posts or even think about creating a list of what kind of values your business can provide. After all, having more ideas around transcription services will only make your content much better and reach a broader audience.
Finding new ways to create original content can be difficult from time to time. We understand what you mean and don’t blame you for this. However, transcription services also help you generate new creative ideas regarding video content.
Transcripts make finding primary keywords easier and use them to write long articles. As you may know, more extended forms of content rank better on Google and earn more backlinks along the way. Furthermore, they are better at keeping visitors around for a longer time and decreasing bounce rates.
However, you may think that creating long forms of written content may take time, but that isn’t true. Transcripts are ready to use, and with only a few edits and images in the article, your content can do better than writing it alone from scratch.
Additionally, social media can also help in many ways. All you have to do is edit a few snippets from the transcript and share them on popular social media channels such as Twitter, Facebook, and more. After you share them on social media, you’ll be able to link them back to your content and website.
Search engine optimization has come a long way and is the main reason your website will stand out. You can just imagine over four billion blog posts are published every day, and it becomes even harder to stand out with bad SEO optimization. Here are some SEO stats you can consider:
- More than 75% of users never go past the first page in search results.
- 75% of all the clicks are the first three search results!
- More than 80% of traffic on the internet are videos
So, now that you see how much traffic on the web is made from videos, you understand how vital transcripts really are for your SEO ranking. Additionally, with the high number of content posted daily, you also understand how important your SEO strategy is in order for you to stand out from your competitors.
SEO can be challenging at times, but transcripts speed up the process and make it easier for you to rank. While still early in the game, it is an excellent way for you to stand out from the crowd.
Well, that’s about it for this article. These were our five SEO benefits associated with video transcription services and how they can help you on the maximum level. Hopefully, only by reading this article, you’ve generated a bunch of new ideas you can consider using for your content.
Transcripts seek to make things easier for you and help you rank better on Google. This is especially important for you if your website marketing strategy includes numerous videos and doesn’t have any transcripts on them.
Your primary focus should be to keep your audience interested and have them stay on your website and consume your content as much as possible. Transcripts speed up the process and help you look unique, so now is your chance to incorporate them into your strategy. In addition, you want the best for your business, so transcription services help you solidify your Google rankings.