There are tons of ways to make money from your blog. But which ones are most efficient? The answer: Everything on our list.
While some of these options may be easy to set up, the ones that make the most income passively take the most initial time investment. So which one is right for you?
A great blog uses multiple strategies to diversify its income streams. Here's how to make it happen.
7 Most Efficient Ways to Monetize Your Blog
Blogging is an increasingly popular way to build an income. There are many reasons for this. First, there are tons of influencers making “how to start a blog” content to help generate affiliate income. Hosting sites have some of the best commissions in the game.
Secondly, it’s a fantastic creative outlet. Think about every hobby you, your family, and your friends have. Most of them have something in common, no matter how different they are. They cost you way more money than you make. Blogging is an opportunity to talk about what you love most and possibly bring in some revenue.
Third, they’re an asset. Websites are, essentially, digital property. The more authority you can build in this property, the more of a return you can see on its resale.
Many people make a living off of niche websites. These folks do a ton of keyword research, write a bunch of content that drives revenue, and then sell the site when they can make a small fortune off the property. Once these entrepreneurs develop a winning formula, it becomes a matter of rinse and repeat.
Lastly, it’s a career opportunity. Thousands of homemakers have gone from bloggers to millionaires, surpassing their spouses' income. Others have quit their dead-end jobs to blog full-time. While some who have a passion for writing have gone on to successful freelancing careers.
Ads are one of the best ways for bloggers to monetize their content and turn it into a stable income stream.
It’s important for bloggers who choose this path to research different platforms, manage targeted campaigns, and keep track of analytics to get the best possible return for their effort.
Not all of these companies are created equal. The top-tier, such as AdThrive and Mediavine, only deal with established website owners. The bottom tier, like Google Adsense, probably isn’t going to be worth your time.
A successful ad campaign can help supplement your current income or become a long-term revenue source for those who put in the work to make it happen.
2. Affiliate Marketing
Making sales in the form of affiliate marketing is another great way for bloggers to monetize their content, as it allows them to promote products or services for a commission.
If you’re new to blogging, you’ve seen an affiliate link, even if you didn’t know what it was. For example, you’re shopping for a new GPU for your computer. You sat down and typed “Best GPUs” into the search box. Google then served up exactly what you wanted.
You clicked on three or four articles that looked interesting. You noticed one particular chip kept popping up. So you did some more research, returned to your favorite piece with the best information, and clicked on a link that took you to Amazon.
While there, you picked up a couple of new books, some leggings for your new gym outfit, and a new dress shirt for your big brother, who spends more time going to interviews than he does staying gainfully employed.
You just handed the website with the GPU review a sizeable commission. They likely got paid for everything you bought. That’s the beauty of affiliate marketing.
By partnering with companies and promoting their resources, you can earn money without developing your own product or service.
While this is a great way to make money with a blog, there are some rules you should abide by to keep this cash rolling into your website.
First, keep it relevant. If you have a cooking website, you should promote cooking-related items. Not GPUs. Not financial products. Cooking. Your audience does not come to you for anything else. Stay in your lane.
Next, don’t riddle every single post with affiliate links. Once you get to this point, you’ll start to lose readers. You’ll come across as a salesperson, not the super approachable and loveable blogger who brought in your audience. Take some time to research how to make content with intent.
If you’re an expert in a particular field or niche, creating and selling courses can help you monetize your blog. You can use the information from your website to develop lessons, materials, and resources that will be of value to those interested in learning more about the topics you cover.
You can offer online classes or downloadable content that allows people to dig deeper into the knowledge and advice you’ve already discussed on your blog.
For example, you’re a freelance writer. You don’t have an English degree. You kind of just fell into it. Thousands of people would love the opportunity to make six figures a year working from home, and you clearly have a winning formula. Show them how it’s done with a course.
Pro-tip: Check out similar courses others in your niche have launched. Ideally, you’ll make the best course there is on your topic. But honestly, it’s a bear situation when it comes to these things. You don’t have to be faster than the bear. You just need to be faster than the other guy. You'll do well if your courses are better than similar content and priced reasonably.
4. Digital and Physical Products
Digital products are the ultimate passive income stream. You make something once and sell it forever. Many creators use platforms like Etsy to sell planners and calendars specific to their audience.
But you can create ebooks, templates, audio files, or any other type of content that you think will be of value to your readership and charge for them.
You can also create membership sites or subscription services for exclusive content. This is a great way to maintain customer loyalty and get people to keep coming back for more. Platforms like Patreon are still a favorite, though some are newer ones.
Do you have a catchphrase? Are people constantly using your own words and phrases in your comments? Put it on a shirt. A hoodie. Or a hat. And then you can sell it. It’s easy to add a “store” to your blog that links directly to a print-on-demand store with your items.
5. Repurposed Content
Repurposing content from your blog is a great way to monetize it without creating new material from scratch. The most common way to do this is with YouTube.
You take an old blog post, turn it into a script, plug it into a piece of AI software, and you now have a no-face YouTube video without generating fresh content. This will help you reach different audiences, increase the exposure of your blog, and potentially bring in more revenue.
Add a link to your website. Add links to your posts and store in the video description, and sprinkle in some affiliate links. Get paid from Adsense. All while minimizing the extra work you need to put into it.
Granted, a YouTube channel with your face will probably do better as far as subs and views are concerned. For example, when people check out your fitness blog, they expect to read and see a few pictures.
But with video, that audience will likely want to see videos of what you eat, how you exercise, and day-in-the-life style content. If that’s the case, then you could make two channels. One with the no-face style and one with more of an influencer feel.
6. Sponsored Posts
Another way to earn is through sponsored posts, which involve working with brands or companies to promote their products and services on your blog.
These partnerships can be mutually beneficial, as you get paid for promoting a product or service, while the company gets exposure from your audience.
However, people usually just want a link to their website. At the end of the day, that’s what you’re selling.
While this is fine, and lucrative, you don’t want to turn your website into a link farm. Google hates link farms, and as someone who wants to turn their website into a business, the last thing you want is for Google’s algorithm updates to penalize your site.
7. Email marketing
Email marketing is a cornerstone of any successful blog. It’s one of the best ways to build relationships with your readers and turn them into loyal fans who will keep coming back for more content.
It also happens to be one of the most profitable forms of monetization, as you can use it to promote products, services, and affiliate links.
You can use email marketing to drive traffic to your blog, increasing page views and bringing in more ad revenue. Just be sure to follow the best practices when it comes to sending emails, so you don’t end up on a spam list or worse.
Pro tip: Ask your readers to opt into your email list. This way, you’re only sending emails to people who actually want them and are more likely to interact with the content. Doing this helps your deliverability rates as well as your conversions.
The Bottom Line
There are many ways to turn your website into a business, and the options mentioned above are the best and most efficient uses of your time. By carefully selecting the best strategies for you and your audience, you can create multiple income streams and turn your website into a revenue-generating machine.
From digital products and courses to sponsored posts and affiliate marketing, there are plenty of opportunities out there to monetize your blog. With a bit of research and the right approach, you can make your blog profitable and have way more fun than your day job could hope to provide.