Since it launched in November 2022, ChatGPT has been taking the content marketing community by storm. This AI chatbot that can generate original text using machine learning is one of the most powerful language processing models ever created. It is capable of answering questions in a natural-sounding language and can be used to write articles, poems, academic papers, and even actual programming code.
So what does this mean for digital marketers and blog writers? In this article, I will introduce different use cases of ChatGPT for SEO and content marketing and explore the opportunities and limitations of this revolutionary text generator.
Put simply, ChatGPT is a chatbot that’s capable of actively participating in discussions and generating answers to inquiries in a human-like manner. GPT (Generative Pre-trained Transformer) is a type of artificial intelligence (AI) that can be used to develop a natural-sounding text. This means that the chatbot not only analyzes large amounts of data but also understands the context and generates text that is coherent, engaging, and relevant to a given prompt.
For example, you can ask it encyclopedia questions like, "Explain quantum computing in simple terms" or tell it to "Write a poem about roses”. Once you’ve got an answer to your question, you can ask ChatGPT to adjust, reword, reorganize, or even rewrite the same information in a different language and style. The more detailed your input, the more accurate the output.
ChatGPT is a fascinating AI tool and its capabilities are astounding. So no wonder that within a week of being launched, OpenAI’s co-founder and CEO tweeted that more than a million people had already used it. Currently, ChatGPT is available for anyone to try out for free, so to get started you must simply sign up for an account on the ChatGPT website or download the app from the App Store or Google Play.
ChatGPT launched on wednesday. today it crossed 1 million users!— Sam Altman (@sama) December 5, 2022
There are several ways that ChatGPT can make the work of SEO and content marketers easier. Here are some use cases that are worth exploring.
Keyword research is an essential aspect of SEO as it allows marketers to identify phrases and terms that their audience uses to search for products and services online. ChatGPT's ability to quickly analyze and process large amounts of data can help you conduct keyword research effortlessly and quickly. All you need to do is write a few target keywords you want to rank for and ask it to load a list of related keywords. This can be especially useful if you have a large volume of keyword data to analyze, which can be time-consuming if you do it manually.
Addressing your customers' questions instantly can boost user satisfaction and allow marketers to focus more on strategic tasks. ChatGPT can greatly improve the customer experience by providing timely and accurate responses to a wide range of inquiries.
The crucial advantage is that it can provide personalized responses, ensuring that consumers get the information they need. For example, if a customer has a question about shipping times, ChatGPT can generate a response that contains detailed information about the expected delivery schedule.
ChatGPT can be used to create engaging product descriptions that showcase the unique selling points of a product. For instance, you can ask ChatGPT to generate a description that not only informs a customer about the technical aspects of the product but also encourages them to make a purchase through engaging language and persuasive storytelling.
“I fed the real estate idea it generated into a new prompt (with a little bit of additional context) asking for a detailed product description. Here's what it gave me. Now onto the next step...”
(Said Nick St. Pierre)
ChatGPT can also be used to generate engaging content for your company's social media. You can ask ChatGPT to create personalized content for specific social media platforms and request it to emphasize the key features and benefits of the product in a compelling and attention-grabbing way.
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“With Chat GPT, you can devise a successful TikTok Organic strategy for your brand by requesting popular niche-specific content, utilizing keywords to discover top-performing videos in each category, and creating a minimum of three videos in five selected categories.”
(Said Tim Danilov, Founder of HiAgency)
Marketers can simply add their content (e.g. blog post, landing page, announcement) into ChatGPT and ask for a headline, page title, and meta description. You can even question which headline is better and why and ChatGPT will provide you with a thorough answer.
“If you want ideas for headlines, subject lines or hooks out of ChatGPT. Use “generate 10 click-worthy titles”. Like click-bait but a little nicer: "
(Said Rachel Woods, Founder of AI Exchange)
ChatGPT can help you address different use questions about your product by creating informative FAQs.
“One thing AI writing tools excel in is adequately answering simple questions. Your content team can use ChatGPT to come up with FAQ section questions AND answers for their blog post.”
(Said Nick Zviadadze, Founder of MintSEO)
Use copywriting prompts that contain certain copywriting frameworks to generate copy that is focused, persuasive, and on-point. Here are some examples you can use to boost your email copywriting results:
- “Please write an email marketing campaign for [product/service] using the 'Expectation-Surprise' framework to generate interest and encourage action from [ideal customer persona]."
- “Write an email marketing campaign using the 'Exclusive-Inclusive' framework to position our [product/service] as elite and desirable to [ideal customer persona]."
- “Write an email marketing campaign using the 'Past-Present-Future' framework to connect our [product/service] to [ideal customer persona]'s past experiences or memories."
“I asked ChatGPT to create an email template for an author proposing a guest article. The outcome was very relevant and I think with minor tweaks it could get the job done.”
(Said Alex Bickov, Content marketing at Outreachboard)
Marketers can use ChatGPT not only to create content for their various communications channels but also to develop an entire campaign strategy. For example, first give ChatGPT the details of the product that you would like to promote and then ask for a Facebook ads campaign strategy that includes copy, format, targeting, optimization, and budget.
“I wanted to find a relevant way to use ChatGPT in advertising. The results were impressive but it's good to keep in mind that the more detailed your prompt, the more helpful the response. You can’t just ask it to generate a Facebook ads strategy without helping it understand what your goals are.”
(Said Linda Vecvagare, Content strategist at Capsulink)
Let's not forget that ChatGPT can also be used for fun and creative things. For example, it can help you generate poetry, stories, or product descriptions in a specific style and format. The more creative and specific your prompt, the better results you'll get.
"Right now, I find AI tools and ChapGPT very useful to create simple songs that can be used to praise team members. I created a rap song for our graphic designer Alex, using ChatGPT and Uberduck.
First, I requested ChatGPT to write a rap song about the importance of graphic design. Then, I asked it to switch certain words (like graphic designers or graphic design) with Alex. I had to polish the song a few times to get what I want. You can also play around by asking the tool to write a song in a particular rapper style (like Drake or Eminem).
To give voice to your lyrics, I used another free tool, Uberduck. In Uberduck, under "choose a voice" I selected 'rappers' and 'Drake' and proceeded to synthesize the song. The song is not perfect because Uberuck adds some extra words to the song that don't make a lot of sense, but it was fairly decent.
I wasn't able to find a good free tool to give my song some music, but the mission was still successfully completed - I made our graphic designer laugh really loud."
(Said Tamara Omerovic, Content marketing manager at Databox)
As you can see, ChatGPT provides many opportunities that can make content marketers' lives easier. Here are some of the main benefits of using ChatGPT:
One of the main benefits that ChatGPT offers to SEO and content managers is that it can save time and effort. Creating high-quality SEO content can be a time-consuming process as it involves not only writing but also researching topics, identifying relevant keywords, and brainstorming headlines. ChatGPT can quickly generate inspiration and actual articles that end up saving a lot of time.
A great potential use of ChatGPT for SEO is to help writers generate new ideas. If you feed the system specific keywords and prompts related to your business, it can create ideas for an article, blog, or social media post relevant to your audience.
Chat GPT is able to clarify complex concepts, making it an invaluable tool for content marketers looking to understand and explain complex ideas to their audience.
ChatGPT can help content creators to edit and proofread content to ensure the quality and clarity of their writing. It can help you catch grammar, spelling, and format mistakes and offer more effective word choices and sentence structures.
Although it’s easy to get very enthusiastic about ChatGPT, marketers should also be aware of its weaknesses.
ChatGPT data is based on events before 2021 and it lacks daily updates. This means the chatbot cannot be used to create factual content about the latest events.
You should be aware that ChatGPT is not 100% accurate all the time. Currently, it's impossible to prevent chatbots from giving you incorrect information so you should make sure to pay close attention to their outputs.
Google algorithms now can detect AI-generated content. As ChatGPT technology is trained based on articles, websites, and books, it recreates something that has already been published. If the algorithms detect that you are using auto-generated content, your SEO will suffer.
Content generated by ChatGPT may not agree with the brand’s tone of voice or value. It's good to keep in mind that AI-created copy remains far from the human content creators’ creativity and emotional intelligence.
ChatGPT is a ground-breaking language processing innovation that will have a significant impact on the content creation industry. It can help content marketers with content creation, editing, and idea generation. You can even use ChatGPT to generate entire articles or strategies. But while the tool has a wide range of applications that have raised the caliber and efficacy of written communication, it's good to keep in mind that it’s no replacement for human creativity and judgment.