Your brand can make or break your business, helping you get across your unique skill set and the reasons your services are the best on the market.
WordPress is one of, if not the best content management systems available, and is supported by countless third-party developers who can create plugins (extra tools) to improve the platform further.
In this article, we will discuss how to develop your brand using the WordPress platform and the advantages of doing so.
Simply, creating a personal brand is the act of marketing yourself online to help you stand out from the crowd. This is especially useful if you own a freelance business or you work in a competitive industry.
Whether you are a small business, an entrepreneur, or an experienced professional, developing your brand is important.
Of course, the first thing you will need is a WordPress website, incorporating a great theme and filling its pages with quality content. Even for complete beginners, WordPress is extremely easy to use, with on-screen prompts to help you design a simple, future-proofed website and improve your workflow.
The hosting of your website is an essential part of the quality service you offer to the public. There are many WP hosting providers out there that could offer more competitive pricing, more storage capacity, and higher speeds. You can get a free domain for your WordPress website, by choosing a proper provider.
WordPress also offers a free blog website. However, this option offers minimal search engine optimization functionality and does not support custom URLs.
WordPress offers both free and premium themes that can be changed and edited to suit your needs.
Many of the free themes are perfectly fine for developing a nice, clean website. However, if you want to get noticed and have additional functionality, then investing in a premium theme may be a wise choice.
Alternatively, you could also invest in a WordPress website builder such as Divi, to control how your website looks and performs.
A good theme should provide you with SEO, marketing, and monetization options, as well as being compatible with the best plugins on the market.
To be successful in today's digital age, it is crucial to have a well-thought-out content marketing strategy, which will help you increase your brand visibility and optimize traffic on the website as well as through social media platforms.
Create content that applies to your industry, writing uniquely, in a way that portrays your thoughts, as well as presenting facts and invaluable information.
Every reader of your pages or blog should leave the site thinking they gained something from your content, whether that is a question being answered, or finding out more about your products and services.
As well as focusing on your industry, your website should also serve as your main self-promotion tool. Inform your audience of your skills, certification, and achievements to make yourself stand out from the crowd, writing in a knowledgeable and passionate style.
WordPress offers built-in blog functionality, which is why many businesses choose to publish and distribute their content.
Growing your email list is extremely beneficial, so when choosing which plugins to install, consider drag-and-drop popup builder which can provide subtle, unintrusive prompts to your users.
Thanks to WordPress widgets and plugins (software that serves a range of functions), compatibility with all forms of social media is assured.
Allowing you to share your content quickly and easily, display tweets/posts on your website, and allow people to follow your pages with a simple click of a button.
Relying on just one marketing channel is unlikely to get the results you are looking for, so diversify your approach and develop a strategy that includes a range of content, targeted emails, social media, and more.
If you are planning a more portfolio-based website, then WordPress has a wide range of great themes and plugins to create an attractive layout that showcases your work.
From simple-grid layouts to impressive animations, you can develop a portfolio website that visually pleases with minimal effort. You can take advantage of this amazing time-saving feature without having to spend hours on paper, solving printing problems, or worrying about how best to display what you have created.
Plugins also allow you to embed things like testimonials, PDF brochures, video content, and more. Build unique galleries and slideshows to add an interactive element to your WordPress website, a great option for professionals such as web developers or photographers.
Always make sure that the visuals you're about to upload have been compressed and optimized before uploading. Use an image or video editor to speed up your workflow and make more efficient use of time. This will ensure faster page loading speeds for your website, so it can be a better experience overall.
Besides, when you are ready to customize your portfolio theme, don’t forget about the logo. Creating a well-designed one will establish an identity for who is behind it. Make sure it shines through in every aspect of the design.
Incorporate an advanced customer service solution like live chat into your WordPress website so your clients can easily contact you, share any media, and be sure that you can respond promptly and in a personalized manner.
Choose from a host of eCommerce plugins (including WooCommerce) so you can sell products on your website, with online tutorials enabling you to create a professional online store without hiring a developer.
If you are an influencer or you create online content for YouTube or Instagram, then you can also link your website to your Patreon account, or the like to receive support from your followers.
Monetization plugins can help you earn income from Google AdSense, or via affiliate marketing programs. Your website can become so much more than a self-promotion tool, creating a range of revenue channels, and helping you reach your business goals.
We hope we’ve effectively outlined what a powerful tool the WordPress platform is, and how it is the perfect choice for building a multi-functional website that can help build a personal brand and reach a wider audience.
Below is a quick summary of the main takeaways from the above article.
- WordPress has a vast library of themes and plugins to help you create a unique, personalized, and functional website, even if you have no web development skills.
- There are many ways to market your WordPress website, from clever content creation, email marketing, social media, and more.
- WordPress websites can include a range of features to create a website that helps you showcase your talents, manage clients, and earn additional revenue.
Browse the rest of our blog for more information regarding online marketing and building your brand.