• Online Advertising & Business Growth Strategies

Leveraging PPC Advertising & Video Commercials for Business Growth

  • Felix Rose-Collins
  • 6 min read
Leveraging PPC Advertising & Video Commercials for Business Growth

Intro

PPC Advertising and video commercials are booming as marketing strategies, especially for small businesses. The reason is simple: it works!

Consider this: if you're looking to start your own business, what are the chances you'll be able to afford a 2 million dollar advertising campaign? Not great. But if you can invest $10 into Google ads and put up a few videos on YouTube, you might be surprised at how many people will see them.

Plus, there's the added benefit of targeting precisely who your customers are—and only paying for ads that get shown to those people. This cuts down on wasted ad spending and ensures that every dollar spent gets the most bang for its buck.

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PPC advertising is a great way to get your product or service in front of people actively looking for your offering. With the right keywords, your ad will appear in front of customers when they search for those terms—and at just the right time.

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For example, if you're selling furniture, you can target people searching for "furniture" on Google or Bing. If they are searching for "furniture," it's likely that they're ready to buy now!

Video commercials work similarly to PPC ads because they also show up when customers look for products or services that relate to yours. The difference is that video commercials run on television or streaming platforms like Hulu and Netflix instead of on websites like Google or Bing.

Because video ads reach more people than PPC ads, they're often considered more effective for driving sales conversions than traditional PPC ads alone.

PPC Advertising And the Search Engine Results Page

Pay-per-click (PPC) advertising is a form of internet advertising that allows you to pay for clicks on your ads. You bid on keywords, and when people search for those words, your ad appears alongside other relevant ads.

PPC advertisements are a way to get your business noticed in the SERPs. They are a form of search engine marketing (SEM), which is one of the most effective ways to reach new customers.

PPC ads are shown next to relevant search queries, so they can be very helpful for getting traffic from people who are already looking for what you offer.

However, it's important to make sure that your PPC ads don't look spammy or take up too much space in the SERPs—otherwise, Google might not show them at all!

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Because PPC ads are targeted to users' specific interests, they can be more successful than traditional advertising methods like newspapers or billboards.

Search engines can display ads at the top or bottom of a search engine results page, and sometimes both (a "dual listing"). You also have options for what type of ad you want to use— text, image, or video

PPC advertising works best when you have a high conversion rate—meaning that once people click on your ad and visit your site, they actually buy something.

The biggest advantage of PPC is that it can be a powerful way to increase brand awareness and drive traffic to your website. The downside is that it can be expensive if you don't have a strong understanding of how to make smart bidding decisions and write effective ad copy.

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Video Commercials

You know what they say: "A picture is worth a thousand words." And when it comes to marketing your business, there's no better way to get the word out than with an eye-catching video commercial.

Video content drives more traffic than any other type of content, so why not use it to reach your target audience and grow your business?

Video commercials are great for building brand awareness, creating engagement with your audience, and getting them excited about what you have to offer them.

It's an opportunity to show off your expertise and build trust with potential clients by showing off your company's personality through humor or other creative ways of telling the story of why they should choose your company over another one.

With video commercials, you can get your message across in a way that's more engaging than static text. You can tell a story, share information about your product or service, and provide context for why it's important for people to buy what you're selling.

Video commercials are used to advertise a product or a service. These commercials are mainly used on television, they can also be seen on YouTube and other social media platforms.

Video advertising is an important part of any marketing strategy, as it allows you to reach more people than through traditional advertising methods such as print or radio.

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How to Use PPC Ads And Video Commercials to Grow Your Business

If you're looking for a way to grow your business that will actually help you get ahead and stay ahead of the curve, look no further than PPC ads and video commercials.

PPC ads are an affordable way to promote your products or services on Google and YouTube. They allow you to target people who are searching for exactly what you have to offer—which means they're more likely to convert into customers than if you were just showing up organically in search results.

Video commercials are another great way to reach potential customers by promoting your brand through video content. They can be used on Facebook, Instagram, YouTube, Twitter, LinkedIn… pretty much anywhere!

The great thing about video commercials is that people tend to remember them more easily than other types of content because they're more engaging.

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Conduct Market Research

A business strategy is nothing without well-founded research. The most important thing for any business is the market. Without the consumer, without a good understanding of the needs of the common man, a product is nothing.

Before you settle on an online advertising model or a marketing campaign, find out as much as you can about the market in which you are to compete. Perform extensive research on your competitors. “Know thy enemy” as the saying goes.

The most basic research would entail gathering information about the products sold by the competing brands, their strategy for selling them, their past performance, the multiple platforms they use for their ad campaigns, etc.

Moreover, you should gain a broader insight into potential consumers and what a consumer is looking for in the market. Find out what the needs of the average consumer are.

Market research is also very important for making a keyword list.

This keyword list will be essential for pay-per-click advertising and give your PPC marketing a boost.

Find a Target Audience

Once you’ve finished your research and gained an understanding of the consumers in your market, figure out who your target audience is. This would require combining the qualities of your product with the qualities of the consumers.

There are many factors that influence whether someone will buy something after clicking on an ad: their age and gender; where they live; how much money they make; how often they shop online; what kinds of things they like to buy online; etc.

These factors have to be taken into account when deciding on the target audience for your product or service.

As complicated as this may sound, it is a rather simple process. Simply note whom you envision using your product. Is it a youthful audience, say between the age of 18-25? Or perhaps older sections of society, say over the age of 50?

Deciding your target audience would help you in the next step towards growing your business. Consider this the foundation of your digital advertising strategy and choose wisely.

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Pick a Platform

Once you have an idea about who is on the receiving end of your product, it should be easy to create your strategy. Based on whom you are targeting you can pick a platform.

Depending on the platform you can finalize a strategy that allows you to dominate the SERP.

When talking about video commercials, your choice of platform can greatly depend upon the age group of your audience. If your audience is a youthful bunch, chances are that they use social media sites such as Instagram and Tik Tok.

However, if your audience is older, you may want to focus your ad placement on other social media platforms such as Youtube or old media channels such as television, radio, newspapers, etc.

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Build a Search Engine Marketing Strategy

This is where you really need to step up your skills. During this step, you analyze how to best utilize a combination of video commercials and paid search ads. This is where you plan pay-per-click ad campaigns and figure out how to promote your video ad.

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Pay-per-click marketing paired with relevant keywords, video ads, and search engine optimization can bring your business great success. It can increase your reach and push your PPC ad higher up on the search engine results pages.

By showing a lot of creativity in content generation and making use of different methods of advertising and marketing you can push your brand forward. PPC, when used correctly, with thorough keyword research can be a very cost-effective way of promoting your website or business.

As far as video ads are concerned, posting video content about your business can be the best and most effective low-cost way of growing your business. Such ad placements can be far better than simple old text ads.

Final Thoughts

It is easy to leverage PPC and video commercials to grow your business once you've figured out the "How"s and understood the "Why"s. The perfect strategy for building a campaign is one that finds a way to combine the two.

As long as you know your market and your product, promoting it should be easy. Also, make sure you are targeting the right audience and have chosen the right platform to communicate with them.

Felix Rose-Collins

Felix Rose-Collins

Co-founder

is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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