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5 Ways To Ensure Scaling Of Your Online Business

  • Felix Rose-Collins
  • 6 min read

5 Ways To Ensure Scaling Of Your Online Business

Scaling an online business isn’t as complicated as many think. When you ensure the right tactics, it is much easier than it seems.

Planning for future growth is the key to the success of your online business. With the market moving at such a fast pace, marketers are under more pressure than ever before.

There are many ways to ensure the scaling of your business, but in this article, we will show you the five most important ones.

Let’s dive right in!

What is scaling in business?

No, scaling is not growth. It is when a business adds revenue at a faster rate than it would take on newer costs. For example, a business that is scaling may gain $40,000 in revenue compared to $5,000 they spent on SaaS marketing tools. Here, the business is showing that it outgained its expenses.

Five ways to scale your online business

1. Define your goals

Write down your goals (Source)

What does growth look like to you, and what do you expect in the end? Are you concerned about attracting high-paying customers or increasing your conversion rate?

Either way, it is good to set up a timeline, know your end goal, and let them define what you will do next. While you are in the process of scaling, keep re-evaluating your progress regarding your goals. Don’t be afraid to adjust anything, and it’s all part of the process!

2. Build your presence on social media

Your presence on social media platforms (Source)

If you want to scale your business, it’s time to pay more attention to social media.

Online presence is crucial to scaling your online business. Regularly post on popular social media platforms such as Instagram, Facebook, LinkedIn, and any other social platforms that suit your business. You would be surprised that 90% of marketers claim that their business has increased exposure and website traffic from social media marketing efforts.

You’ll be able to regularly advertise, promote content, and offer 24/7 customer support, whether on a workday or not. Gone are the days when a business operates without a social media presence.

Don’t forget to post consistently, engage with your audience, and link all your website’s content to your social media platform. Even though Instagram doesn’t allow you to post any URLs on your content’s description, you can include them in the bio. On the other hand, Facebook & LinkedIn will enable you to link your website’s content directly to your social media channels.

For example, chances are your content will be more likely seen by someone scrolling on Facebook or any other social platform rather than a direct visit to your site.
Try to allow and encourage existing site visitors to share your content on social media platforms by allowing a social sharing tool. Some posts even show the number of shares per post.

AddThis widget variants (From: AddThis)

According to research done, it was found that online businesses who create at least 15 blog posts per month and share them on social media will get on average over 1,000 new leads.

3. Optimize your website

You only have five seconds to make a first visitor form an opinion of your website. If you fail to show an excellent first impression, then you’ll have visitors leaving faster than you can imagine. Your website look and copy need to be simple, straightforward, and attractive to read. Show them directly what you’re trying to sell and how they can buy it. Don’t make anything complicated!

Don’t forget about your site speed too. The visitor will abandon websites that take too long to load. Additionally, even Google will de-rank poor-performing sites as they see these sites don’t give enough importance to the user experience.

Avoid using long and complex language on your landing page. Include a call-to-action (CTA) at the beginning, or even two or three when the content is long enough. A good CTA is what delivers the results faster than you think. Hence, don’t wait for people to scroll through your website because what looks complex and challenging won’t ever scale a business.

Examples of CTA’s include: “subscribe now”, “click here”, “read more”, and more.

Try always to remember the 60-second rule. If a visitor needs to spend more than 60 seconds reading your home page from top to bottom, they will suffer from boredom and leave.

Let’s not forget that you should hire someone to take care of your web development and maintenance. JavaScript is a commonly used language when it comes to web development. If you are concerned about hiring the best web developers, you can always use an entry-level algorithm test to hire the best.

Here, a JavaScript coding assessment is given to candidates to see at which level their basic programming abilities are with JS. Using this short and straightforward coding task method, you can identify developers quickly and efficiently if they have the essential JavaScript skills.

4. Create relevant blog content

Ranktracker blog listing page

Writing content is vital if you want your world to see what your online business is all about and scale it. Although, you may have come to that point when you are writing content and see that your content isn’t getting out there as you imagined.

Now, what is the point of creating excellent content when the word doesn’t get out there? This can all be fixed by promoting your blog content.
To have the best blog content out there, you should consider sharing it on social media (as we mentioned above) and pay great attention to your SEO.

Automatically sharing your content on social media may be automatically done using Buffer, Hootsuite, and Social Jukebox tools.

While writing your blogs, pay attention to the following:

  • Writing a catchy headline that encourages your audience to click on
  • Including high-quality images
  • Asking your audience questions in the blog
  • Quoting different snippets
  • Including a newsletter signup form
  • Updating your blogs from time to time

Creating blogs helps increase your search engine rankings, which is very important to increase global exposure. For each blog you create, try including five to ten internal blog post links to drive traffic to older blogs as well.

5. Hire a SaaS marketing agency

SaaS marketing agencies are crucial to scaling your online business. 99% of businesses worldwide are expected to have at least one SaaS solution by the end of 2021. SaaS marketing members act as an extension to your B2B marketing team. Alongside, you have SaaS experts who are helping you achieve your goals day by day.

SaaS marketing members focus on SEO strategy and have a team of SEO strategists, managers, link-building specialists, writers, and more. With the market moving at such a fast pace, you must rank on search engines; otherwise, you’ll be lost in the millions of searches conducted daily.

Furthermore, SaaS marketing agencies assist you in link building. Link building is the process of using hyperlinks from other websites and using them on your website.

Choosing a SaaS marketing agency to go with isn’t easy. Although we have researched for you and will show you our three SaaS marketing agencies to consider:

Skale

Skale is a SaaS marketing agency that was specifically started to help scale the SEO of other SaaS brands across the globe. With their SEO management services, in only a period of 3 months, they managed to increase monthly product signups for one of their clients- Slite, by 120% and increase their clicks by 190%.

The Skale marketing agency for SaaS brands scales your SEO channel in the following ways:

  • Offers you a three-step SaaS marketing growth strategy
  • Assigns a SaaS marketing team of experts to work with you
  • Keyword research & content modeling
  • SEO on-page optimization
  • Conversion rate optimization
  • Technical SEO auditing
  • Link building

Single Grain

Single Grain is a SaaS digital marketing agency that seeks to help companies grow their online revenue and use SEO & PPC strategies to scale their online business fully. The company takes a considerable approach to help you:

  • Integrate brand building
  • Increase your PPC
  • SEO
  • Optimize content and paid social media ads

Kalungi

Kalungi offers a full-service, outsourced SaaS marketing team with a pay-for-performance model that drives results and scales alongside your needs.
With decades of experience, Kalungi’s Saas marketing team specializes in:

  • Automation
  • Marketing leadership
  • Analyst relations
  • Branding
  • Automation
  • Infrastructure, and more.

Wrapping it up

That’s about it for this article. These were our five ways to ensure the scaling of your online business. Many confuse growth and scaling and think they are the same. Although, if you follow these methods, then everything will become just as easy for you.

From the benefits of SEO to social media marketing and building a simple, clear-to-understand website, scaling your business has never gotten any easier.

Use the methods we showed you to scale your online business. After some time, you’ll find out that things got a whole lot easier, and they aren’t going to get any more complicated.

Felix Rose-Collins

Felix Rose-Collins

Co-founder

Felix Rose-Collins is the Co-founder of Ranktracker, With over 10 years SEO Experience . He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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