• Marketing

7 Simple and Cost-Effective Ways to Improve Digital Marketing Strategy

  • Natália Nálešníková
  • 7 min read
7 Simple and Cost-Effective Ways to Improve Digital Marketing Strategy


Digital marketing is the key to a company’s or brand’s online presence in the Internet age. Coming up with new ways to market products and services can be daunting, but it doesn't have to be expensive. This blog will explore 7 simple and cost-effective ways to improve your digital marketing strategy. But first, let's examine the value of digital marketing strategy.

What is a digital marketing strategy, and why is it important?

A well-developed digital marketing strategy is a must-have plan for businesses of all sizes to achieve their desired goals. With the rise of the internet and the proliferation of digital devices, consumers have become more sophisticated in their online behavior, and businesses need to adapt to these changes to remain competitive.

This is where digital marketing strategy comes in. It helps companies reach a wider audience, build brand awareness, increase website traffic, and generate leads and sales. As a result, digital marketing strategy not only helps companies better reach their target audiences but it also enables them to maximize the return on investment and gain a significant advantage in the increasingly competitive digital marketplace.

From leveraging existing platforms to investing in quality copy and visuals - we’ll next look at 7 easy and affordable ways to optimize your digital marketing strategy for success.

1. Increase your website’s SEO performance

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines. By improving SEO, businesses can increase website traffic, improve user experience, and generate more leads and sales, all while maintaining a cost-effective marketing approach. Unlike paid advertising, SEO efforts can continue to drive traffic to a website long after the initial effort has been made, making it a sustainable and long-term investment.

You can do this in a variety of ways, including:

  • Conduct keyword research: Even as a beginner, kickstarting your journey with keyword research is easier than you think. Keyword research involves finding, analyzing, and targeting keywords specific to your niche and search trends. By doing this, you can better understand how customers engage with your brand and create effective campaigns to increase organic traffic.
  • Perform an SEO audit: Review your on-page SEO — blog posts, title tags, meta description, structure, URLs, and keywords. Use the right tool, and make changes needed to improve your website's SEO.
  • Publish and promote high-quality content: Research keywords and incorporate them naturally into content to make it SEO-optimized. Focus on creating engaging and informative content that provides value to the audience to keep them coming back for more. Promote the content on social media, reach out to influencers and industry leaders, and use other marketing strategies to reach a wider audience.
  • Build backlinks: Backlinks are the lifeblood of SEO. The process of building quality backlinks requires patience and dedication. To earn backlinks, you can guest post on other websites or participate in online forums in your industry. Build backlinks only from reputable websites to avoid hurting your ranking.

2. Create a customer loyalty program

A loyal customer base can provide a steady revenue stream and positive word-of-mouth referrals. Customer loyalty programs encourage customers to remain loyal to your brand and reward them for doing so. Over 90% of businesses leveraging advanced customer data integration report a positive return on investment (ROI). Well-designed loyalty programs are not only beneficial for retaining existing customers but also for attracting new ones.

Loyalty programs

Before you start, define what you want to achieve with your loyalty program and decide what rewards you will offer to your customer. There are four types of loyalty programs, so make sure you choose the best one for your business:

  • Tiered loyalty program: Customers progress through different levels of rewards and benefits by accumulating points or making purchases.
  • Subscription-based loyalty program: Customers pay a recurring fee for exclusive benefits and rewards.
  • Value-based loyalty program: Customers are rewarded for their total spend with the brand over a certain period of time.
  • Points-based loyalty program: Customers earn points for purchases or engagement and can redeem them for rewards.

The most common mistakes in implementing customer loyalty programs are inconvenient registration and enrollment process and insufficient support. Avoid this by simplifying the registration process by adding a straightforward sign-up form on the website or encouraging registration during the point of sale. Furthermore, incentivize customers with compelling rewards, such as unique discounts, personalized experiences, or exclusive access, to increase the program's attractiveness.

3. Take advantage of local influencers

In recent years, influencer marketing has gained popularity for businesses looking to improve their digital marketing efforts. Companies can increase their credibility and reach by collaborating with influencers with a significant social media following. However, local influencers can be just as valuable for insights into regional trends.

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There are many examples of successful collaborations with local influencers. For instance, Häagen-Dazs used the power of New York City's local influencers for their campaign, claiming that ice cream is an essential part of summer. The campaign gave Walgreens and Häagen-Dazs 14.3 million impressions, 27 400 engagements (400% above average), and raised the share of voice by 148%.

Walgreens and Häagen-Dazs summer ice cream sundae party campaign

This demonstrates that influencer marketing can help an organization reach a large audience quickly while building trust and credibility with the public.

4. Embrace affiliate marketing

A valuable component of a digital marketing strategy, affiliate marketing allows businesses to leverage the resources of third-party partners, who bring traffic through their links. At the same time, they handle all other aspects of promoting their product or service.

Affiliate marketing offers many benefits, both financial and strategic:

  • It is a cost-effective way to acquire new customers. Instead of spending money on advertising and marketing efforts that may not result in new customers, businesses only pay affiliates when they successfully refer a new customer.
  • By partnering with affiliates with an established following and loyal audience, companies can tap into their network and potentially reach customers they otherwise would not.
  • Customers are more likely to trust a business recommended by someone they know or follow. Therefore, companies can enhance their brand credibility and improve the chances of customer acquisition by collaborating with reputable affiliates.

When planning to take advantage of affiliate marketing, targeting and identifying a specific affiliate marketing niche, and finding relevant affiliate products, marketers can reach a highly targeted audience and maximize return on investment.

5. Try different ad platforms to find the best one

Since each platform draws a unique set of users, testing various platforms will help you determine which will deliver the highest ROI.

For example, businesses targeting a younger demographic may find social media platforms the most effective. In contrast, those that want to target a more mature demographic may find that search engine advertising is the way to go.

best platforms for different demographic

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Different social media platforms have unique attributes and user demographics. Pinterest, for instance, is known for its visually appealing content and is an excellent platform for businesses selling fashion or home decor products. On the other hand, Twitter offers a unique opportunity for companies to engage with customers in real-time and promote their products through hashtags and conversations. Therefore, optimizing digital marketing efforts and reaching target audiences more efficiently requires understanding the strengths of each platform.

Here are some practical steps when experimenting with different advertising platforms to determine the most successful one:

  1. Define your audience
  2. Set a budget
  3. Run A/B tests
  4. Analyze your data
  5. Adjust your strategy according to the results

Furthermore, businesses can gain valuable consumer behavior and preferences insights by analyzing platforms' performance and user behavior. This allows them to create more effective marketing campaigns that cater to their target audience.

6. Launch PPC ads

Unlike other forms of digital marketing, PPC advertising allows businesses to pay only for actual clicks or conversions, making it cost-effective, so they can manage and adjust their advertising costs with precision and ensure a positive ROI. In addition, PPC visitors are proven to be more effective than organic visitors, as they are 50% more likely to make a purchase.

When launching PPC ad campaigns, it's vital to keep in mind a few fundamental tips:

  • Focus your efforts on keyword research to identify the right keywords. Ensure that your landing page correlates with the content of your ad and is visually appealing and easy to navigate.
  • Ensure that your ad copy is compelling, concise, and relevant to your target audience, with action-oriented verbs and clear benefits. Avoid using vague phrases or jargon that could confuse or turn away potential customers.
  • To get the most out of a PPC campaign, monitoring and adjusting it to ensure a good ROI at all times is essential. This involves analyzing key metrics such as click-through rates, conversion rates, and cost per conversion to determine which keywords, ads, and targeting strategies perform the best.

7. Maximize strategy output by focusing on ROI

Focusing on ROI is crucial for businesses to determine the most revenue-generating strategies. Measuring and analyzing campaign ROI is indispensable for several reasons:"

Resource allocation

Determine which marketing campaigns generate the highest ROI and allocate your resources accordingly. Maximize your budget and focus on those likely to offer the highest ROI. Identifying and creating high-quality content, measuring ROI, prioritizing activities based on ROI, and continuously monitoring and adjusting resource allocation are vital.

Performance evaluation

By calculating the ROI of your campaigns, you can assess their success in achieving your business goals. Furthermore, comparing the ROI of different campaigns enables you to identify improvement areas and make data-based decisions for achieving better results.

Goal setting

By setting specific ROI targets for each marketing campaign, you can measure its effectiveness in achieving business goals, such as increasing website traffic, generating more leads, or improving sales. Clear and measurable goals enable you to identify areas for improvement and adjust strategies to improve campaign ROI. Evaluating marketing effectiveness and making informed decisions on resource allocation and strategy adjustments become challenging without them.


ROI can be measured and analyzed, providing insight into the effectiveness of your campaigns and allowing you to report back positively or negatively on their performance. The data collected during a campaign is valuable when presenting campaign results to stakeholders or defining roles and responsibilities.


Digital marketing is a crucial component of any business’s success. With so many different digital marketing tactics available, it can be difficult to decide which strategies to implement and how to maximize the impact of each one. However, businesses can significantly increase engagement, conversions, and profit by following and implementing the strategies outlined in this article. Investing time and budget into savvy digital marketing strategies can be one of the most effective ways to attract and retain customers and drive business growth.

Natália Nálešníková

Natália Nálešníková

Outreach and content team at LiveAgent

Natália Nálešníková is a member of the outreach and content team at LiveAgent. Outside of work, she enjoys reading books and planning low-cost trips, preferably in the mountains. She is also a coffee enthusiast and minimalist, finding joy in the simplicity of life.

Link: LiveAgent

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