How to Use AI Writing Tools to Generate Content

Intro

Writing compelling content is not the easiest task. Now, imagine having to do that every day. Before you know it, you’re just staring at a blank screen, not knowing what to write next.

But why subject yourself to this stress when you can use artificial intelligence (AI) writing tools to help you? All you have to do is input a few instructions. Then you can just optimize the AI output for better results.

This article explains how you can use AI writing tools to generate content.

What are AI writing tools?

AI writing tools are software programs that use deep learning algorithms, machine learning, and natural language processing to help you create content automatically.

AI writing tools have many content uses. They can help produce various content formats like blog posts, emails, social media posts, and so on. They can also be used to improve already-existing copy. With AI writing tools, you can also jumpstart the content creation process by generating content topics.

For all these use cases, you only need to input specific data for the tool to understand what you’re looking for. That information includes your topic, keywords, descriptions, and your target audience persona, among others.

Once the tool receives the key details, it will analyze similar content across the web to do what you’re asking it to do.

However, remember that an AI tool’s final output shouldn’t be considered your own final output. Google considers unaided automatically generated content as spam. Besides, you know your audience better than machines that simulate human intelligence. You’re in the best position to tweak AI output to make sure it resonates better with the target audience.

Advantages of using AI writing tools

First, AI writing tools are efficient content idea generators. They can churn out more content topics in no time. Besides, they can search every nook and cranny of the web for ideas. That means it can come up with a wide array of content topics you can choose from.

AI writing tools can help you create the main content body, too. Human writers are prone to writer’s block, something writing tools as machines can’t have. AI tools can easily set the groundwork for your content, which you only need to optimize.

Versatility is another reason to love AI writing platforms. AI writing tools can help you create, not just one type of content, but a wide array of content pieces—from newsletters to blogs and whitepapers.

This has been done. Vanguard, an investment firm, used a combination of AI and experienced writers to create an entire campaign of personalized AI-generated ads. The investment firm used the tool to write phrases, create different content formats, and captions, which humans optimized. This resulted in a whopping 15% increase in conversion.

Ultimately, if you complement your content marketing using a combination of AI tools and experienced writers with the proper customer relationship management and quality products, your business will succeed.

How you can use AI writing tools to generate content

AI is most commonly used to help teams create blog posts, social media copy, product descriptions, and press releases. We’ll look at how you can use AI to generate content for each type of written material:

1. Blog posts

AI writing tools can help kick off the content creation process. To come up with specific blog content topic ideas using generative AI, you just need to have a general idea of what you want to write about. Know who your target audience is, too.

Once you’ve determined these details, regardless of the AI writing tool you use, you’ll need to input that data in the tool.

Check out the example below. The scenario here is that we want to write a blog post about “building a high-velocity content calendar” for content strategists and operation managers.

After hitting Enter, the tool generates a list of possible blog post titles:

AI writing tools can go a step further and help you create your content brief. All you have to do is insert parameters such as the blog post title, keywords, calls to action, etc., and within a few seconds, you’ll have a detailed outline for your article.

You can then ask human writers to just fill in the blanks or use AI again to create the content body. AI writing tools can help you draft captivating conclusions based on your title, original content outline, and preferred call to action, which you can later improve.

Further, if you’re finding it difficult to draft an SEO-optimized and compelling meta description, AI can lift the burden off you.

2. Social media copy

Well-crafted social media copy can help you grow your brand identity and maximize engagement. But remember, social media copies are usually short and very specific. People have varied interests. That means messaging that resonates with one person may not always resonate with another.

In other words, drafting social media copy that works well for everyone is not always the easiest.

Fortunately, you can use AI to generate content for social media.

Begin by setting the parameters and context. What do you want to create in the first place? Is it an Instagram post, LinkedIn post, etc.? This information will help you determine the tone your copy should have. On LinkedIn, your copy should sound more professional. On Instagram, it can sound more casual and friendly.

You also need to specify whether you want to create copy highlighting specific brand features, product details, among others.

If you’re using an AI writing tool that requires a summary of your content intent, make sure your summary provides as much context and as many details as possible. Here’s an example of a summary that fulfills these criteria.

Now, here’s a sample summary you shouldn’t emulate. Remember, the more details you include, the more high-quality your AI output:

Once you’ve set all these parameters, include your target audiences, and add images, if applicable.

With an effective AI tool, you can create engaging copy for social media posts, and catchy captions and headlines for your social media ads.

Now, all you have to do is spice up the copy. Be sure to personalize it with the right calls to action and add more content if any is missing.

3. Product descriptions

Creating a compelling description for your product page and marketing can be a gruelling task. Often, it may be tough to decide which copywriting formula to use. But instead of racking your brain and thinking of how to fit your content into these frameworks, you can simply use AI writing tools to help you write your product description.

To use an AI description generator, the required parameters are the product name and features. Make sure you include as many product features as you can for the resulting AI content to be very specific.

Once you hit Enter, the AI tool will provide product descriptions based on the information you input:

Just pick the one that best suits your intent. Edit it based on what you know about your target audience and the product in question.

4. Press release

According to the New York Times, AI-generated content has become an integral component of newsrooms worldwide. That just means you can also use AI writing tools to help you create content for publication on these media platforms. This content includes press releases.

Again, it all begins with a clear definition of your parameters. In this case, you need to specify the type of press release you’re looking to write. Are you looking to announce the launch of a product or an event? Or maybe you want to inform the public about a new partnership? Do you have a new website want people to know about?

Based on your goal, create a summary that can help the tool determine what you’re looking for. Whatever the aim of your press release, you’ll also want to specify to the tool the individuals you want mentioned in the press release.

Here’s an example of what you can expect if you want a product announcement press release:

But before you send these out to media organizations, check the copy to ensure it’s factual and free of exaggerations. Remember, media outlets value accuracy. If they find hyperboles in your press release, they’re not likely to publish it.

Key takeaway

Are you looking to supercharge your content creation? One of the best ways is to integrate AI into your workflow. With an AI tool, you can ensure maximum efficiency in the content creation process. AI tools can lay the foundation for your text, which you can optimize for the best results.

In this article, you learned ways you can use AI writing tools to generate content. Whether it’s blog posts, press releases, social media copy, or product descriptions you’re looking for, you just need to insert the right prompts and provide relevant context to the platform.

Once the AI results are out, just take it from there. Give the AI output the required human touch. Ultimately, the final content generated will yield the conversions you’re looking for.

Martin Gessner is the Founder of Focus on Force. He has spent over 10 years working in various Salesforce roles including business analyst, project manager, consultant and solutions architect. Along the way he has earned twelve certifications, published "The Salesforce Career Playbook", and helps Salesforce professionals learn more about Salesforce, develop their career and prepare for certifications.