SEO Glossary / Alexa Rank

Alexa Rank

What is Alexa Rank?

Alexa Rank was a metric developed by Alexa Internet, Inc., a subsidiary of Amazon, to rank top-level domains by the amount of traffic they received. This ranking was based on a combination of unique visitors and pageviews over a specified period.

How Alexa Rank Worked

Alexa Rank assigned a numerical rank to websites, where a lower number indicated higher traffic. For example, the website with the most page views and unique users was ranked number 1. Websites with less traffic received higher rank numbers.

Data Collection

Alexa Rank was based on data collected from users who installed the Alexa toolbar on their browsers. Additionally, Alexa gathered data from other undisclosed sources to calculate these rankings. The collected data provided an estimate of a site's traffic and engagement metrics, which were then used to rank the websites.

Deprecation of Alexa Rank

Alexa Internet, Inc. deprecated Alexa Rank and other services on May 1, 2022. This means that the Alexa Rank is no longer available or updated.

Why Was Alexa Rank Important?

Before its deprecation, Alexa Rank was widely used by webmasters, SEO professionals, and digital marketers to:

  • Benchmark Website Performance: Compare a website's traffic with competitors.
  • Assess Website Popularity: Determine the relative popularity of a website within its industry.
  • Evaluate Link Opportunities: Identify high-traffic websites for potential backlink opportunities.
  • Analyze Market Trends: Understand trends in web traffic across different sectors.

Limitations of Alexa Rank

Despite its popularity, Alexa Rank had several limitations:

  • Data Accuracy: Since the rank was primarily based on data from users who had installed the Alexa toolbar, it was not always representative of a website's actual traffic.
  • Bias: Websites targeting tech-savvy audiences were often ranked higher because these users were more likely to have the Alexa toolbar installed.
  • Lack of Transparency: Alexa did not disclose all the sources of its data, leading to questions about the accuracy and comprehensiveness of its rankings.

Alternatives to Alexa Rank

With the deprecation of Alexa Rank, several other tools and metrics are available to analyze website traffic and performance, including:

  • Google Analytics: Provides comprehensive data on website traffic, user behavior, and conversions.
  • Ranktracker: Offers various SEO tools to track website rankings, analyze competitors, and optimize for search engines.


Alexa Rank was a popular tool for ranking websites based on traffic, but it had several limitations and was eventually deprecated on May 1, 2022. For accurate and comprehensive website analysis, it is recommended to use alternative tools like Google Analytics and Ranktracker.


Why was Alexa Rank deprecated?

Alexa Rank was deprecated as part of the broader discontinuation of Alexa Internet's services on May 1, 2022.

How was Alexa Rank calculated?

Alexa Rank was calculated based on a combination of unique visitors and pageviews, primarily collected from users with the Alexa toolbar installed, along with other undisclosed data sources.

What are some alternatives to Alexa Rank?

Alternatives to Alexa Rank include Google Analytics and Ranktracker, which offer comprehensive tools for analyzing website traffic and performance.

Was Alexa Rank accurate?

Alexa Rank had several limitations and was not always accurate due to its reliance on data from users with the Alexa toolbar and other undisclosed sources.

What was the main use of Alexa Rank?

Alexa Rank was used to benchmark website performance, assess website popularity, evaluate link opportunities, and analyze market trends before its deprecation.