SEO Glossary / Content Hub

Content Hub

What is a Content Hub?

A content hub refers to a collection of interrelated and interlinked content, all centered around a specific topic. While very similar to SEO silos, content hubs do not restrict linking to pages outside the hub. A quality content hub can help a website increase organic search traffic through relevant internal links and provides well-structured information on a certain topic to website visitors.

This SEO Glossary is an example of a content hub around a very general topic.

Why are Content Hubs Important?

A content hub can be helpful to you in several ways. Here are a few reasons why you should structure content on your website into hubs:

1. Generating Organic Search Traffic

Publishing multiple content pieces around a specific topic signals to Google that you have high authority in that domain and increases your chances of ranking higher in the results. While pages created around sub-topics rank for long-tail keywords, your pillar page can target short and medium-tail keywords.

2. Providing Internal Linking Opportunities

Content hubs provide ample opportunities for internal linking within your website. By interlinking related content pieces within your hub, you can create a robust internal linking structure that helps search engines discover and crawl your content more effectively.

3. Improving Engagement and User Experience

Content hubs offer a user-friendly experience by presenting in-depth information on a particular topic in one place. These hubs help users easily navigate through various interconnected pieces that match their interests. This enhances user engagement, increases the average time spent on your website, and reduces bounce rates, all of which send positive signals to search engines, ultimately improving your SEO performance.

How to Create a Content Hub

1. Identify Core Topics

Start by identifying the main topic you want to create a hub around. This should be a broad subject relevant to your audience and industry.

2. Develop Sub-Topics

Break down the core topic into smaller, related sub-topics. These sub-topics will form the individual pieces of content within your hub.

3. Create Pillar Content

Create comprehensive, high-quality pillar content that covers the main topic in detail. This pillar content will serve as the central piece of your content hub.

4. Produce Supporting Content

Develop supporting content for each sub-topic. Ensure that each piece is thorough and provides value to your audience.

Link all the related content pieces within your hub to each other and to the pillar content. This internal linking helps search engines understand the relationship between the content and improves crawlability.

6. Optimize for SEO

Optimize all your content for relevant keywords, including both long-tail and short-tail keywords. Ensure that your content is well-structured, with clear headings, meta descriptions, and alt text for images.

7. Promote Your Content Hub

Share your content hub on social media, include it in your email marketing campaigns, and reach out to influencers in your industry to help promote it.


What is the difference between a content hub and an SEO silo?

While both content hubs and SEO silos organize content around specific topics, content hubs do not restrict linking to pages outside the hub. In contrast, SEO silos aim to create a more isolated structure to maintain topical relevance within the silo.

How often should I update my content hub?

Regular updates are essential to keep your content hub relevant and valuable. Aim to review and update your content hub at least once every six months, or more frequently if your industry is rapidly evolving.

For more insights on creating effective content strategies, visit the Ranktracker Blog and explore our comprehensive SEO Guide. Additionally, familiarize yourself with key SEO terms and concepts in our SEO Glossary.