SEO Glossary / Spamdexing


What is Spamdexing?

Spamdexing, also known as webspam and black-hat SEO, is a set of practices aimed at manipulating search engine results, thereby violating Google’s webmaster guidelines. Spamdexing provides no value to searchers, leading search engines to actively combat webspam to maintain search result quality.

Google's solution to combating spamdexing is called SpamBrain, which helps ensure that more than 99% of searches remain spam-free.

Spamdexing Methods

Spamdexing methods can be divided into two main categories: content spam and link spam.

Content Spam

Content spam includes techniques that manipulate or misrepresent the content on a page to deceive search engines and rank higher in search results. Common content spam methods are:

  • Automatically Generated Content: Content created programmatically without human oversight, often nonsensical or low-quality.
  • Thin Content: Pages with little or no added value, offering minimal useful information.
  • Cloaking: Showing different content to search engines than to users to manipulate rankings.
  • Hidden Text: Using text that is invisible to users but readable by search engines, often by using CSS techniques to hide the text.
  • Doorway Pages: Low-quality pages created solely to rank for specific keywords and funnel users to another page.
  • Scraped Content: Copying content from other websites without adding any original value.
  • Keyword Stuffing: Overloading a page with keywords to manipulate search rankings.

Link spam involves creating or manipulating backlinks to deceive search engines about the relevance or authority of a webpage. Common link spam methods are:

  • Private Blog Networks (PBNs): A network of websites created to build backlinks to a main site to manipulate rankings.
  • Paid Links: Buying links from other websites to increase a site’s authority artificially.
  • Excessive Guest Blogging and Link Exchange: Overusing guest posts and reciprocal linking agreements to build backlinks.
  • Buying Expired Domains: Purchasing expired domains with existing backlinks to redirect their link equity to a new site.
  • User-Generated Links: Using forums, comments, and other user-generated content to create backlinks.
  • Website Hacking/Link Injection: Injecting links into vulnerable websites to create backlinks without the site owner’s consent.

Should You Use Spamdexing?

The short answer is "NO."

At Ranktracker, we strongly advise against any black-hat SEO techniques, including spamdexing. While some spamdexing methods might still work in specific industries like loans, gambling, or adult content, they carry significant risks.

Risks of Spamdexing

  • Penalties: Google and other search engines penalize websites that engage in spamdexing, often resulting in lower rankings or complete deindexing.
  • Unstable Traffic: Black-hat techniques may offer short-term gains, but they are unsustainable and can lead to sudden drops in traffic.
  • Reputation Damage: Using unethical SEO tactics can harm your brand’s reputation and erode user trust.

Long-Term Success

For sustained organic traffic and a strong online presence, focus on white-hat SEO practices:

  • Create High-Quality Content: Provide valuable, original content that meets users’ needs.
  • Build Genuine Backlinks: Earn backlinks from reputable sources through honest outreach and relationship-building.
  • Optimize for User Experience: Ensure your website is user-friendly, fast, and accessible.


While spamdexing might offer quick wins, it is not a viable long-term strategy. Ethical SEO practices provide sustainable growth and protect your website from the risks associated with black-hat techniques. For a reliable approach to improving your website's SEO, consider using tools like Ranktracker to track your progress and identify areas for improvement.